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BOOKS: BRILLIANT SOCIAL MEDIA

BY ADAM GRAY, PUBLISHED BY PEARSON, £14.99

Like it or loathe it, social media is here to stay. Whether it’s Facebook, Twitter or LinkedIn, businesses and professionals are now expected (and required) to have a social media presence if they hope to remain competitive.

Over 90% of British adults now use social media on a regular basis, while over 80% of executive positions are now filled via online networking. The message is clear: if you’re not connected then you will lose out to those that are.

But though firms now know that social media is invaluable as a direct marketing tool, many either have yet to make a start or are merely dabbling without a proper strategy in place.

It’s easy to feel overwhelmed by the task, and natural to have concerns over the potential risks involved or the time and tactics required to get heard and get results, but as a new guide reveals, it’s actually not that hard to integrate social media into a winning marketing and business plan.

Brilliant Social Media: How to start, refine and improve your social media business strategy is the essential no-nonsense resource for navigating the social media jungle and getting noticed.

The 256-page handbook by social media marketing guru Adam Gray, recognised as one of the country’s top experts in his field, provides all the practical advice and expert tips needed to get running with social media and then refine and improve the strategy through simple, straightforward steps that will deliver real-world results.

By the end of the book you will be able to understand how social media works, and which platforms best suit your business needs, plan and and implement an effective social media strategy that fits into your wider digital and marketing strategies and connect with clients and potential customers better than ever before.

Social media is a must-have business skill in today’s market, so if you want to ensure brilliant outcomes for your business then Brilliant Social Media will prove to be right up your tweet.

 

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