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Amway UK Annouces Mumpreneur Louise Webster as Winner of Britain’s Top Real Role Model 2014

Louise Webster, founder of, was today announced as the winner of Britain’s Top Real Role Model 2014. The annual competition launched by Amway UK is now in its fourth successful year and designed to uncover and reward Britain’s most inspirational entrepreneurs.

The mother of two young children, from Gerrards Cross, Buckinghamshire, was crowned the winner of Britain’s Top Real Role Model 2014 for her start-up enterprise,, which is a place to inspire, engage and connect parents with the working world in the hours available to them. has been created to help parents unleash their untapped talents for their wellbeing and the wellbeing of society. Since launching Beyondtheschoolrun Louise has developed her own skills in a new field of social enterprise as well as becoming a spokesperson within the newly created ‘work and family’ sector. Louise has been invited to No.10 Downing Street and the Cabinet Office to discuss the website, where she received full support for the enterprise.

Louise saw off competition from female entrepreneurs across the UK to take the top prize, which was judged by a panel of leading figures in enterprise including designer Savannah Miller, Amway UK Corporate Affairs Manager Sheryl Franklin-Worth and successful Amway Business Owner, Sally Brinner. will receive a £5,000 prize for taking the top spot to help towards the development of the website.

Louise Webster, founder of and winner of Britain’s Top Real Role Model 2014 says, “I am so excited to win Britain’s Top Real Role Model 2014, a milestone for and myself. The prize money will make a huge impact on the development of the website to provide the next level of content and opportunities to the audience. Every step takes us closer to the vision for – to create the go to place for all parents and businesses wishing to step forward into the new world of smarter working, gender equality and collective use of skills and talents to the benefit of society and the world”.

Fashion designer and entrepreneur Savannah Miller, Britain’s Top Real Role Model’s lead judge, comments; “The judging process was not easy as there was a wealth of excellent entries this year. Louise’s energy and enthusiasm pushed the boundaries of the competition and she is a very deserving winner.”

Sheryl Franklin-Worth, Corporate Affairs Manager at Amway UK and one of the competition judges, said: “There were some highly credible entries to the competition this year. I am thrilled that the campaign can inspire a generation of young female entrepreneurs and Louise is a real role model for both enterprise and women.

“Her work ethic and what she strives to achieve with really reflects Amway’s goal of inspiring a change in enterprise. A well-deserved win!”

Sally Brinner, Amway Business Owner and one of the competition judges, said: “The competition was incredibly stiff this year and the quality of entries just gets better every year. I am committed to challenging women of all ages to exercise more control over their lives and circumstances and Louise’s enterprise encompasses that. Louise is a thoroughly deserving winner and I look forward to seeing her website develop and progress.”

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