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SMALL BUSINESSES BRACE FOR LAST-MINUTE SALES AS ‘VITAL’ CHRISTMAS COUNTDOWN DAWNS

 

  • A THIRD OF SMALL BUSINESSES EXPECT LAST MINUTE SALES SURGE
  • NEARLY HALF WON’T TAKE A BREAK THROUGH CHRISTMAS PERIOD
  • OVER HALF BACK DELIVERY SERVICES

 

A new study of online business sentiment by eBay reveals that the final festive throes of 2015 will prove ‘vital’ for a third (31 percent) of online small businesses in the UK.

 

In a sign of how just significant the Christmas trading period is, forty percent of small business owner’s will work through the holidays.

 

eBay’s study also found that:

 

  • A third (28 percent) of small businesses are braced for a last minute surge in sales in the coming fortnight
  • Over half (56 percent) of those small online businesses spoken to as part of the study expressed confidence in fulfilment services to deliver their products on time.

 

Small businesses account for 99.3 percent of all private sector businesses in the UK, and eBay supports over 200,000 across the UK. Last year, the UK’s e-commerce sector generated £573 billion in sales, up from £561 billion in 2013.

 

 

Digital SMB case studies

 

LaptopOutletDirect is a technology product sales business based in Woodford.  It was primarily a bricks and mortar business until the eBay acquisition team approached them in 2010 to bring the business online. Now, 98percent of the business is run online.  In partnership with eBay during Black Friday and Cyber Monday this year, LaptopOutletDirect signed off November as its most successful month, including sales of 7,500 Windows Linx Tablets.

 

Manu Hussain, Managing Director of LaptopOutletDirect, said:

 

“Selling on eBay has been a game changer for the business.  It’s given us a bigger roadmap; both in terms of its customer base and by virtue of the deals we’ve been able to negotiate with suppliers as a result of this reach.”

 

“Christmas is hugely important to our overall success.  We start preparing from July, sometimes earlier, because there’s so much work behind the scenes.  We’re delighted that November was the most success month in our history.  Black Friday deals brought us visibility to new customers, across our product ranges.”

 

 

Dowsing & Reynolds is a bespoke home décor business that started on eBay in 2014 and has already hit the £1m annual turnover milestone. The business exports to 33 countries and receives over 100,000 page views every month.

 

James Dowsing-Reynolds, founder, said:

 

“The Christmas trading period is hugely busy and absolutely crucial to the business – it’s all hands on deck now more than ever.”

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