So, you have your product and now you need to launch your ecommerce site. Whether you are selling novelty t-shirts, homemade accessories or dog toys, the process is ultimately the same.
You will already have organised a place to store these products before they need to be shipped, of course? If you haven’t then this should be the very first thing you do. Take a look at specific storage for business – for a secure, low cost and totally flexible storage solution.
One issue that comes with setting up an ecommerce site can be finding somewhere to store the products and then dealing with the coming and going of them but a particular perk of self-storage is the Receipt and Dispatch Service – which means you won’t have to be on-site to sign for deliveries or be waiting for couriers to pick up items either. This allows you to focus on the running of the site from your home or office, whilst the physical goods are dealt with for you.
Right, now your products are ready and waiting to be sold, it’s time to go back to the website…
It might be a good idea to set up on Shopify – this will help you build your brand with your very own online store and sell your products everywhere from website to mobile apps. This can be integrated with WordPress, so you can start selling your product via your current blog or website and it also integrates with FEDEX to make the dispatch process incredibly easy and simple.
Next, you want to capture visitors’ emails, so you can build up a customer base. This can be achieved using pop ups and running competitions and giveaways on social media. You may want to try Gleam, a service that can help you with this and again make the process incredibly easy. You could be selling the best product in the world, but if no one knows about your site you are setting yourself up to fail.
Now you have collected and made a database of customer emails it is time to send out CRM (email) campaigns. Mail Chimp is a great tool for this and allows you to inform your now ever-growing customer base when new products go live, about special offers on the site and so on.
So now that you have visitors to your site, you will want to track how they are using it. This will help you to grow the business and allow you to make relevant changes to improve the process and the user’s journey from start to finish. Just enter your URL into Crazy Egg to discover your heatmap. You will then receive insights on how you can improve your site.
Now your products are starting to sell through your own site, you might want to increase the number of sales by connecting to new marketplaces and increase sales through your Shopify store, using a tool such as Channel Unity.
Depending on your product, you might want to take a look at the likes of Amazon, eBay or how about notonthehighstreet.com or etsy? To reach an even wider audience you could take a look at Fruugo – this will translate all your content into other languages so you can sell further afield and will even deal with customer service in the local language!
Now your site is fully launched sit back and relax, for five minutes! Then it is time to get yourself back on social media and building a community amongst your customers as well as expanding your product base. You might also find, as a result, you now need to increase the size of that storage unit!