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0711IWT LAUNCH03

Major international launch of trailer is the business

The top trailer maker in Europe has a new flagship product at an international launch – an innovative unit that can be used as a mobile business.

Ifor Williams hosted 150 distributors from across the UK and 20 different countries around the world for the event at the company’s headquarters in Cynwyd, in Denbighshire.

The firm showcased the brand new business inabox trailer that can be used by businesses to set up shop in different places.

It made its public debut alongside the firm’s first ever horsebox with living accommodation and a large, 24ft long livestock trailer that has a detachable container so it can also be used as flatbed trailer.

The trio of products represent three new areas of business for Ifor Williams Trailers which required new engineering skills and investment in new machinery.

They have all undergone a tough testing regime which included being put through their paces at the Warwickshire track used by all the main automotive companies.

The contemporary lines of the business inabox trailer were inspired by the curves of smartphones, printers and computers.

Like the new horsebox, it has living accommodation at the front that can be kitted out like a two-berth caravan with seating for three people,.

It can also have a table, a sink, a cooking hob and optional grill, a fridge and a flat screen 12 volt television with a DVD player. The larger of the two models also has an en-suite toilet.

The company has high hopes for the business inabox trailers. According to Ifor Williams Trailers, the possibilities are limitless for any business that needs to be able to trade in different places without the need to tow a caravan or pay for accommodation.

Ken Skates, Clwyd South AM and also Deputy Minister for Skills and Technology, said“I was wowed when I came in today and stunned by the innovation which was immediately obvious as soon as I saw the trailers. Their design is up to the moment and eye catching.

“It is quite clear a considerable amount of research, development and planning has gone into the launch of today’s innovative and highly technical new products.

“It’s fantastic to see Ifor Williams Trailers investing in new skills, designs and up-to-date techniques.

“As a market leader it is important to always be able to identify emerging markets  and this is precisely what IWT has done in their development of these fantastic new trailers.”

“Ifor Williams Trailers is utilising a product for new purposes, for example as a mobile barber shop, and that is precisely what will enable the company to grow and expand in the coming years. It is something that will safeguard immensely valuable jobs for our communities.”

Councillor Hugh Evans, Leader of Denbighshire County Council, said: “By developing this new product, IWT is not only helping its own business to grow but also offering an opportunity for other local businesses, both new and established, to flourish. By supporting their own business to grow and innovate, they are helping others to grow too.”

Troels Hojvig, from Danish distributor Glad Trading, said: “The business in a box idea is an interesting concept and it is great to see the creation of a new market for IWT which has been created with this new idea. You can only really adopt this strategy if you have a good product and you believe in it and this is exactly what I think they have here.”

Senior Designer Steve Aston explained: “We also have  the technology to turn the business inabox trailer into a mobile billboard by wrapping the outer surface with a large vinyl sheet with an advertisement or the company’s own livery.

“One businesswoman who sells high end outdoor clothing at shows and different events has already placed an order. Equally, it could be used as a mobile barbershop or be used by go karting or mountain bike teams who need to stay overnight at different venues.

“In terms of flexibility, it gives you the best of both worlds. When you’re staying  overnight at an event, you have the added security of being on the premises so to speak but when you unhitch the trailer you have the freedom to leave the site and go wherever you want.”

Bryn Davies is equally excited about the potential of the Eventa horsebox.

He said: “It’s basically half caravan, half trailer. We’ve used high-quality lightweight materials in the living accommodation and everything is to caravan standard. It has been designed with comfort in mind.”

“We have come up with the optimum weight distribution to ensure a safe and comfortable ride for both the horses and the human occupants.

“To the right of the entrance door we’ve got a tack compartment which can store two saddles.

“The medium sized Eventa can carry two horses while the longer length of the bigger horsebox means it can accommodate three ponies.

“In all there are more than a thousand different components in the new trailer. It’s more complex than usual because of the two different elements – essentially it’s two trailers in one.

“The launch is very exciting because it marks the culmination of so much work and I am glad the response to the design has been so positive.

“The styling of the Eventa is similar to our market-leading horsebox which was itself a major departure when it was launched in 2008.

“Once again we have applied the standards of top car manufacturers in building the horsebox with flowing lines.

“If you look at the side view it resembles an Ifor Williams Trailers logo. In addition to the good looks, the strength and quality of the horsebox has been paramount – a philosophy that’s always been a hallmark of the company.”

Also being revealed to the distributors was the heavy livestock trailer, called the StockMaster. At 24ft long and eight feet wide, it’s the biggest trailer ever built by Ifor Williams Trailers and the brainchild of Senior Designer Bob Davis.

Bob said: “We needed to ensure that farmers get maximum use out of the HLT so we have devised a means of removing the container element easily so it can be used as a flatbed trailer too.

“Right from the outset, a good and easy to use  demount system was essential and that’s what we’ve come up with.

“You can demount the trailer and leave it standing on its legs and drive the flatbed away.

“Converting the StockMaster into a flatbed can be done by one person working on their own – so basically you get two trailers for the price of one.

“There are also some ground-breaking things going on under the chassis.

“Air suspension is great in terms of stability on the highway but is no good when you’re travelling on bumpy farm tracks.

“We’ve used mechanical spring leaf suspension – a greatly beefed up version of what we have used so successfully on our livestock trailers for many years.

“We think it’s a big step forward in farm trailers  and there are other features on the trailer of which we are proud.

“The StockMaster has gone through an extremely rigorous testing regime and come out the other end with flying colours.”

Also being launched was a small trailer designed to transport off road ATV and RTVs. They were developed by popular demand from customers and were given the thumbs up by the distributors.

Managing Director John Williams said: “This is a very important day for Ifor Williams Trailers and we were delighted to welcome so many people from far and near to share our good news.

“These products are the result of a great deal of hard work and innovation from our talented team and I am delighted they have received such a positive response form our distributors who can’t wait to start selling them.”

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