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Offline Marketing – 7 Tips For Creating Highly-Effective Marketing Displays

Are you a business or a company that is looking to up your marketing game?
Many businesses and consumers alike have now become weary of the traditional, pedantic marketing strategies and messages that are so commonly used all around us. In order to truly whet a consumer’s appetite, businesses now have to think out of the box.

In this article, we will look into 7 tips for creating highly-effective marketing displays.

These ideas and strategies will most definitely bring a breath of fresh air to your current marketing routine, so read on to find out more.

Update Regularly 

Displays, even highly-effective ones, will grow old and boring if they are used for an extended period of time. Holidays and different seasons only last a certain period of time, whilst promotional goods have a short shelf life. This is why it is crucial that you always feature your new products or arrivals on your displays. A general rule of thumb is to change displays every month or so, to keep things looking fresh and to avoid ad fatigue.

One fantastic, temporary merchandising option is cardboard displays.

These simple staples of stores across the globe are the perfect way to advertise a product, without the obligation of longevity that comes with other, more elaborate options. This means that you can switch out your marketing designs quickly and seamlessly to coincide with seasonal changes or updated imagery.

Say Goodbye To Static Ads 

Gone are the days where a simple poster or banner would do the trick when it comes to attracting new customers to your business. In this age of all things technological, the time has come to shift gears and head into the world of animated displays.

What is an animated display? Well, it is a form of display advertising where a high-quality, high-resolution image is printed over light and is animated in any sequence or pattern to promote your brand with fantastic eye-catching movement. Imagine how much more of a consumer’s attention you will get with an animated display – it is sure to give you that one up on all your competitors.

The Rule Of Three

When it comes to marketing displays, one should always stick to the rule of three.

What this means is that when arranging your products, you will want to have not just one, but three products side by side.

If arranging products by height, you will want to mix things up by using things of short, medium and tall heights. This asymmetry ensures that your customers eyes keep looking around instead of putting them off with something that looks perfectly symmetrical.

Appropriate Lighting Is Essential

Lighting is something that truly can influence our mood.

Just think about how much more romantic a candlelight dinner is as opposed to dinner under harsh fluorescent lights. This is why it is vital that you engage your customer’s senses and help mould their moods and emotions by using lighting. For example, using spotlights to highlight certain products is a fantastic way of bringing star to a star product that you want people to pay attention to.

Show Instead Of Tell

It’s all fine and dandy to have a long chunk of text, explaining what your product or service does for consumers. However, it is even better to actually show them, in visuals, what you can do for them. Take for example, if you are selling furniture – instead of telling your customer about the fancy new bed range that has just arrived, show them. Set a bedroom showroom display up that shows customers what a cosy and beautiful bedroom they too can have if they purchase your product.

Show Off The Wants

There is no point in wasting marketing budget and effort by highlighting products that your customers need. If they need it, you can be sure that they will be purchasing it. Highlighting products that your customers want in your displays is key when it comes to successful marketing displays. Putting emphasis on brand new, state of the art products that could make your customer’s life all that more luxurious or stylish is the way to go.

Appeal To All The Senses

When it comes to marketing displays, don’t just stop at the visuals.

Remember, people have 5 senses, not 1. Why not add a little music to your display to create an engaging and immersive experience for all that come across your store? This type of marketing is known as sensory branding and has been proven to be a very successful marketing tactic, utilised by some of the top companies in the world.

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With these 7 tips for creating some of the most highly-effective marketing displays your business has ever seen, you are guaranteed to bring your business to the next level. Give some of these a shot and see for yourself how you can increase sales by giving your consumers a more engaging experience.  



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