Whether you are a fledgling business hoping to ride the waves of digital discourse to your big break, or a deeply rooted company looking to keep up with more recent marketing trends, there is always something new to be learned in the online world.
Unfortunately, while there is a wealth of softwares, websites and agencies ready to help you build up your branding strategies, this overabundance of possible methods can leave a lot of individuals unable to process the information given to them in a useful way.
That’s why we have compiled a list of our top-picks of services geared toward putting your company in the limelight, to make sure that you have some excellent options, without the excessive feeling of freedom that can accompany it.
Gathering Your Marketing Intelligence
Simply building up your offerings and trying to give the best service to your customers would certainly be enough to succeed in a vacuum, but in the real world there are a wide variety of additional factors that can cause issues. The first of these considerations that need to be kept in mind are changes in market trends; fluctuations in customer behaviour (among other things) that can have an enormous impact on your ideal marketing strategy.
Having a way to keep up to date with these fluctuations is an integral part of effectively revising your marketing strategy when necessary, and this is where an established web scraper thrives.
For those of you that haven’t come across it before, web scraping (or data scraping) is the software-based process of copying data from a page or website, and configuring it in a way that can be read and easily understood. This data can include images, text, code and, most importantly, insights into the analytics of that page. This can give you a snapshot of what consumers are looking for in your field, and with a service that manages your web scraping, you can stay up to date with these trends on a regular basis.
Connect With Your Audience
While the idea of setting a tone for your company to alter how customers see your brand is no new thing, the proliferation of social media has made the line between clients and companies even slighter. This means that it’s much easier to build a relationship with your audience, but it also means that same audience has a keen eye for mistakes.
Stephen King once said – “If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that”. While presumably the kingpin of literary horror wasn’t referring specifically to link building and online content, the sentiment still stands.
If you’re unsure how to form your brand’s tone, do some research into the brands that you respect and enjoy. This can include blog posts, social media and press releases released by the company. It may feel slightly strange taking tips from potential competitors, but there’s no shame in gathering a little inspiration when you need it.
The Key to PPC
Have you ever noticed that, while rankings on Google appear to fluctuate on a daily basis, there are some companies that diligently maintain their standing nestled at the top of results? PPC is often the key to their success.
PPC (pay-per-click) marketing is an interesting area of Google AdWords that allows companies to bid for high standings on specific phrases or keywords. This process, while not necessarily the most efficient way to determine rankings, does have its merits for those who are willing to think outside the box.
Many high-volume keywords have a barrier of price to contend with as globally established brands duke it out for search engine supremacy, but this also leaves many more specific keywords up for grabs at a reasonable rate.
As an example, while “Nail Polish” as a keyword may be out of your price range, “Lavender Nail Polish” is going to have a significantly lower cost-per-click. This may seem like an exceedingly simple approach, but it’s one that many companies often disregard when trying to push their website to the top.
Always remember, your online brand is only going to be as successful as you allow it to be. It can be an uphill battle, but if you’re willing to put in some time and creative thinking, you’ll (almost) certainly come out on top.