There’s no doubt that popups can be highly effective for growing your email list. However, if done poorly, they can have quite the opposite effect. In fact, the biggest mistake many bloggers and business owners make with their popup forms is the wrong timing.
If you show the popup at the wrong time, the only thing you will achieve is losing your readers instead of gaining subscribers.
So how can you make sure the timing of your pop up is just right? And when is the perfect time to present a popup to your readers anyway?
In today’s post, we’ll shed some light on the matter and answer that question so you don’t have to worry about annoying your readers and driving them away.
When Should You Show a Popup to Your Readers?
When it comes to popup forms, the best way to implement them on your site is to implement the exit-intent technology. In essence, this means showing your popup form just as the reader is about to leave your site. Exit-intent popups that make use of this technology track the reader’s mouse movement on your site and are able to detect when someone scrolls to the area indicating they are about to leave your site.
When you take into consideration that more than 70% of the people who visit your website will never return, it makes sense to consider implementing one or more exit popups. But when should you show them?
During the shopping process
People love to shop online. But, sometimes they just aren’t ready to buy and simply abandon the cart. If you don’t have their email address, you have no way of reaching them and notifying them that an item in their cart just went on sale.
However, if you choose to show an exit popup form as they are about to leave a page and offer them a discount coupon if they sign up, your chances of capturing their email address significantly increase.
Once you have their email, you can send them a reminder that their items are still waiting for them in the cart and remind them of the discount they can take advantage of. You can also notify them about any special offers. You could offer them a free item if they purchase the items they left in the cart or notify them if their item is getting low in stock.
Not only do you have a way of encouraging them to come back to your site, you also reduce losing revenue because they never completed their purchase.
When visitors land on your blog posts
Showing an exit-intent popup form wouldn’t make much sense for your homepage. However, if you use them on your blog posts, your readers will be more inclined to sign up once they see the valuable content you have to offer.
You should set the popup form to show up after they’ve finished reading the blog post and are about to navigate away from your website. Offer them an incentive for signing up, such as a downloadable version of the article they just read or additional content that’s related to it. It’s giving your readers one last chance to check out more of your content and has better chances of converting than blasting them with a popup as soon as they land on your website.
Immediately after leaving a comment
If your readers stayed on your page long enough to read the article and to leave a comment as well, chances are they are pretty engaged with your content. They are already interested in your content and they are more than likely to come back to your website again.
Take advantage of this by implementing a popup form that shows up immediately after they left a comment. You can ask them to sign up for a webinar, download a free ebook or offer to give them insiders’ access to your content.
Why The Above Methods Work Well For Popups?
All of the methods listed above have something in common. They advocate setting your exit popup to show up after visitors have spent some time on your site, engaging with your content. However, it’s worth mentioning that the best way to determine when you should display a popup form to your visitors is to split test your forms.
Split testing allows you to set up two or more variations of your form displaying at different times. A segment of your visitors will see a popup after one time period and a different segment will see a popup that shows after the other set time period. Conduct the test for a few weeks and you will be able to see which one performs better.
With that said, what are your thoughts on popup forms? Have you tried split testing yet? Let us know in the comments below!