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Why perseverance matters in entrepreneurship

There are many different attributes that make for a successful entrepreneur, including insight, confidence and passion to name but a few. However, one trait that really matters when it comes to startup success is perseverance. To learn why it pays to preserve in the world of business, keep reading.

If at first you don’t succeed, try, try again
As a startup business, you’re going to make mistakes. Even if you consider yourself to be a complete perfectionist in everything you do, it’s nearly impossible to go about nurturing your company without facing some obstacles along the way. All entrepreneurs, including the most successful businesspeople, experience problems from time to time, so it’s important that you don’t let this hold you back. As Cobra Group founder and chairman Chris Niarchos points out, it’s vital that you have the courage and conviction to keep going, no matter what might happen along the way.

Good things come to those who wait
Very few companies gain instant success overnight. For most budding entrepreneurs, a lot of time and effort is required before they see the desired results. Confidence is a must, but while you may have high hopes that you’ll hit the ground running, it’s important to be realistic in your approach. Expecting the best but preparing for the worst is a sensible mindset to have, and you should be ready to deal with any unforeseen hiccups you might come across on your path on your journey the top. It really is a matter of good things come to those who wait.

You don’t know what the future holds

Even if times get really hard, it’s important that you look ahead and try to stay positive.

If you’re struggling to stay hopeful, consider the example of the late Steve Jobs. Despite being co-founder of one of the world’s most successful companies, Jobs was proof that it’s important to persevere. In 1997, he found himself on the edge of bankruptcy. However, instead of giving in, he was resilient enough to not let the situation hold him back and he went on to enjoy unprecedented success with Apple.

There’s no denying that perseverance is key in the business world, especially for those just starting out, and as an entrepreneur, it’s vital that you take steps in the right direction. As long as you’re persistent and follow your dreams, you can achieve just about anything you want.


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