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BOOKS: PINFLUENCE – THE COMPLETE GUIDE TO MARKETING YOUR BUSINESS WITH PINTEREST

BY BETH HAYDEN

Pinterest reached the 10 million visitor mark faster than any social media site in history – and Beth Hayden has produced a comprehensive guide on how to take advantage of this growing opportunity to reach the public. Not because businesses should use it, but because a successful business nowadays has to have a strong online presence. And having been named in Time Magazine’s 50 Best Websites of 2011, Pinterest is an excellent place to try it.

Hayden shows marketers, entrepreneurs, retailers and bloggers how to generate traffic and drive it to their websites using Pinterest – and how to develop strategies that “turn followers into buyers”. Pinfluence also tackles the connected iPhone app, as well as containing advice for specific industries, including nonprofits. There are also detailed instructions on how to make your posts (or ‘pins’) really count, and capture the attention of your market.

Pinfluence isn’t just for a straight read through – Hayden has written it as a reference guide as well, meaning for readers to dip into it when they need to. Using Pinterest is easy – this book offers a shot at mastery. It does help that it is written in an engaging, comfortable style that never presumes to preach to the reader. Hayden puts it best – “if you need to tell the world about what you do…this book is for you”.

 

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