A GUIDE TO STARTING AND RUNNING A SUCCESSFUL GARDENING BUSINESS FROM YOUR HOME…
BY SOPHIE DAVIS, PUBLISHED BY HARRIMAN HOUSE £12.99
Country Living Magazine have developed a series of business guides for readers, the latest one being the Design Grow Sell book that focuses on turning your green fingered hobby into a home-based business.
Designed with garden lovers in mind or those reaching a stage where they want to enter into a second career, Design Grow Sell explores the diverse range of opportunities that exist in a gardener’s world.
It is great to see a book that is so specific to one sector. So many business books are targeted at all business types, making them accessible for everyone, but providing less useful detail for any particular industry. This is like your own pocket mentor for starting a gardening business.
It gives you the basics for everything you need to know – from the technicalities of starting a business, conducting extensive market research through to actively marketing. Combining simple sketches and a friendly font, the guide encompasses case studies of those that have already proven a successful business model for their own home based gardening business. The writing is jolly and playful while the clean layout presents an array of possible websites and companies to research, source your own products from, or simply gain ideas from.
Areas explored include landscape gardening, gardening maintenance, completing a related course, gaining qualifications, funding a start-up, building a network and sourcing a solid client base. All topics are introduced logically and coherently to give the reader a wider understanding of gardening as a business and aid them in deciding what specific path they might want to take.
The detail within the marketing section is fairly basic, but that is to be expected – we don’t think the book aims to be a marketing book. What it does do is give you a thorough grounding to help you get started. The fourth book in the Country Living series, Sophie Davies delivers an unintimidating read for those who love their garden and want to turn their passion into a successful business. Other books in the series include Turn Your Talent into a Business, Cook Wrap Sell and Design Create Sell. All in all, this is an absolute must-buy for anyone looking to start a gardening business.