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Why Small Businesses Should Optimise Their Websites

With Christmas fast approaching and UK spending set to top £40billion* this festive season, it’s more important than ever for small business owners to create a professional online presence for their company. Recent research has shown that 60% of UK residents own a smartphone, and 34%** have made an online purchase using it. So it’s vital that a company’s website is optimised and personalised for customers who are browsing the net from their smartphones and doing their Christmas shopping from the comfort of their armchair. 

Consumers are becoming more demanding and tech-savvy than ever and keeping up with their needs is imperative. Whether you’re a florist or a fishmonger, a digital designer or a dog walker, having a website that’s design is optimised for mobile, is attractive, easy to navigate and quickly showcases your product or service, will increase your chances of catching the eye of new customers.

If you’re using a web development platform to create your website yourself then ensure that they offer a responsive solution. You should be able to automatically convert your website’s design, content and eCommerce capabilities into a mobile optimised version. The next step is to then fine-tune the mobile website, to hide and move elements around the mobile website whilst leaving the full-size desktop version of your website unchanged.

Additionally, providing easy to find buttons that link to commonly taken actions from a smartphone, will further enhance your mobile website. One-click buttons to your phone number, email address, business location and social media profiles will create a more fluid experience for your customers browsing the net from their phones.

Two successful small business owners, who all built their websites on Wix.com, share their views on how optimising their website has helped their business:

“As a designer I am always using my mobile and the internet on the go, so it was of paramount importance to me that potential customers of my business were able to view my site in a way that was optimised for a mobile device. From a design standpoint being able to move and hide various elements of my site is a great way of ensuring that the most important bits of the website are the first thing the customer sees,” says James Paxton from www.jinkstudio.com.

Ewa Rutkowska from In-Dem Skin Clinic says “Being something of a techno novice, I was concerned that I would struggle to optimise my website, but following Wix’s simple guidelines meant that it was a very straight forward process. It’s a great way of making sure that you don’t miss out on any potential sales which is really important to all small businesses.”

*FT.com – http://on.ft.com/1c2bYlu

** eDigitalResearch Survey, January 2013 http://www.edigitalresearch.com/news/item/nid/655462669

Words by Vered Avrahami, Community & PR Director at Wix.com, a leading web-development platform used by over 2 million UK users to get their business or brand online.

 

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