This week sees the first ever Small Business Saturday in the UK, a campaign to get shoppers supporting smaller local companies.
Already a huge success in the US, Small Business Saturday is launching this side of the pond on this weekend on the 7th December. The campaign coincides with one of the busiest shopping days of the year in the run up to Christmas.
There has been a groundswell of activity leading up to the day with a series of workshops, events and offers being created to support those wanting to participate in the day. There has also been a great level of support from famous entrepreneurs such as James Caan, formerly of Dragons Den.
Adam Ball, General Manager of Concept Cupboard, has been one such supporter the campaign and been named one of the Small Business Saturday 100. The SBS 100 have been lending their resources and expertise to help promote the day and encourage communities to turn to small independent shops.
Alongside the organisers a selection of these supporters will be heading to Downing Street on Friday, in advance of the launch, to celebrate the inaugural event and highlight the benefit of small businesses.
Ball said: “It is so important for us to celebrate and support small business in this country. They are the lifeblood of the economy and are essential to our recovery. I’m thrilled to see government getting behind this initiative and hope this is the start of a growing movement to highlight to the public some of the brilliant entrepreneurs and small businesses in the UK.”
This is a campaign for every small company to get involved with and business owners are encouraged to participate in the day. You can do this by going to the Small Business Saturday UK site and downloading their free pack of resources with everything you need to get started.
You can also promote your business in the run up and on the day by using the hashtag #SmallBizSatUK
Adam Ball is the General Mananger of Concept Cupboard. An online marketplace connecting small businesses and brands with the best student and graduate creatives.