Founder and CEO of award-winning agency, Absolute Digital Media, Ben Austin, has shared his views onFacebook’s shifting role within the social media world.
Examining the network’s journey from its introduction as a Bebo and Myspace replacement to its current status as host to more than 10 million apps, Austin ventures that Facebook is in danger of facing an identity crisis. He worries that its core features are becoming buried under what is essentially clutter. The article looks to what this means for the future of the site and the impact this is having on marketers.
In particular the piece focuses on the impact on mobile users. Addressing the challenges that apps bring to those visiting Facebook on a hand-held device, such as security and privacy issues, it also looks at whether users and marketers are likely to persist with the channel.
Ben Austin, who regularly contributes to industry publications such as SEMrush, The Drum and The Marketer, is dedicated to keeping abreast of changes and developments within the world of digital marketing and explains the impact these insights can have on the services the agency provides.
“User behaviour patterns, whether for social media, SEO or web design, have to play a vital role in every stage of the work we carry out. Information such as the way certain audiences now use Facebook for example, may shape decisions on which social networks to target for certain clients.”
Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement, content marketing and web design. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.