Venturespring, a London-based venture development studio, has landed a major contract to be Vodafone’s ‘co-creation’ partner.
The deal will see Venturespring work in conjunction with the global communications giant to create new products and services such as apps and wearable technologies.
The Venturespring model works by bridging the gap between large corporates and innovative start-ups. The business works with global brands to develop products, systems and services, and then forms teams made up of entrepreneurs to scale them as independent, profit-making entities, dispensing the advice, resources and guidance necessary to build up their businesses along the way.
In addition to the Vodafone deal, the business is also currently in talks with three very large, global FMCG brands and three supermarket retailers. Its current portfolio includes four start-ups, including the UK’s first ‘social commerce petworking’ platform, Petsy, which is due to be launched this autumn. It is also working with Kazam, a new smartphone manufacturer.
The business is led by entrepreneur Cassandra Harris, formerly of Mindshare. After leaving the business in 2012, she co-founded two successful start-ups, including a tech education social enterprise and the UK operation of a global digital creative agency.
Discussing the client win, Cassandra said: “The digital world is changing constantly and sometimes it can be a challenge for big brands to stay in touch with the zeitgeist. Entrepreneurs and start-ups have a reputation for innovation, and rightly so. It’s that hunger for success that drives them, and keeps them coming up with the ideas that go on to make millions.
“Our business model is making waves, because we provide that link between the infrastructure and reach of the large corporates, and the energy of a business that is just starting out.
“Vodafone are one of the biggest communications businesses on the planet, so we’re delighted that they’ve chosen Venturespring to help drive innovation and keep them one step ahead of their competitors. We can’t wait to get started!”
The deal will see Venturespring work in conjunction with the global communications giant’s venture division, Vodafone Xone, to create new products and services such as apps and wearable technologies.