Building a successful brand allows your business to enter a league where you can enhance your value, business proposition, pricing and profits. Bigger brands attract the right talent easily and have an increased success in developing products and services that lead the market and that are iconic with their audience. Below are inspirational quotes from some of the world’s most successful business people who can spur you onto the successful branding path.
“Your brand is what other people say about you when you are not in the room” – Jeff Bezos – Founder of Amazon.
If you are a founder or in senior management, it is more difficult to get feedback from people around you since most will want to keep on your good side. But when you are out of the room, the feedback that people are saying about all areas of your brand counts towards its success. For businesses to enhance their brand perception, businesses need to listen to the opinions that matter. The opinions of the customers that are purchasing their products and services, as well as the opinions of the employees who are representing your business are the ones that truly matter. Listen carefully to the feedback that they are providing and identify opportunities, threats, weaknesses and any strengths to improve the business in the future.
“ I’ve come to believe that each of us has a personal calling that’s as unique as a fingerprint – and that the best way to succeed is to discover what you love and then find a way to offer it to others in the form of service, working hard, and also allowing the energy of the universe to lead you.” Oprah Winfrey – Founder of the Oprah Winfrey show and O Network.
Oprah has got it spot on. Every successful business owner has realised what their successful craft is and they do it exceptionally well. What is important is to offer the form of your product or service to others. Oprah did this on her visit to Australia by leveraging available promotional products in Australia. The result allowed her to increase her army of followers and complete a successful tour down under.
“Focus on building the best possible business. If you are great, people will notice and opportunities will appear.” Mark Cuban – Owner of the Dallas Mavericks.
There are no shortcuts to the top. If you are serious about creating and developing an incredible business brand, then you must exhaust all efforts to develop the best possible business. This means delivering to meet or exceed customer’s expectations in terms of quality, service and benefits. Additionally, the business must be prepared to invest and take risks in their marketing efforts to reach and connect with new and existing customers that can become loyal to the brand.
“If your business is not a brand, it is a commodity.” Donald Trump – Owner of the Trump brand.
As one of the world’s most successful businessmen, Donald Trump’s words of wisdom hit the nail right on the head. Too many businesses enter their markets and compete as a commodity. Competing as a commodity forces business to compete on price, which diminishes profits and your product or service’s perceived value. Developing a brand allows customers to resonate their values and beliefs with those that your product or service promotes. It differentiates you from the competition and allows you to leverage pricing elasticity, thus earning higher profit margins.
“Your premium brand had better be delivering something special, otherwise it isn’t going to get the business.” Warren Buffett – 3rd Wealthiest person in the world in 2015.
As an investor and business manager in Berkshire Hathaway, Buffett is often referred to as the ‘Wizard of Omaha’. His career has spanned as a successful investor and business manager with majority of his wealth coming from the investment and development of Berkshire Hathaway. To develop the success of the business, he had to develop a premium product and service that would allow investors and customers to see the added value as a brand. Additionally, he personally wrote investment letters to his shareholders, thus enhancing his own personal brand.
These are just a few of the quotes from a talented pool of exceptional businesspeople. Get inspired and start taking the steps to create an iconic brand today!