Most of us spend a lot of time online nowadays. We surf the internet for work, use it to catch up on the news, and even use it to maintain our social lives on various networks and channels. Increasingly, more and more of us are beginning to read digital magazines produced by our favourite brands and businesses, which begs the question: will digital magazines ever replace printed versions? Here’s a summary of the pros and cons of digital magazines to get you thinking!
The first reason digital magazines are so good are that they capitalise on the fact we’re spending lots of time online. Digital magazines are available on the go from anywhere in the world, and all they require is access to the internet and the right technology. Better yet, digital magazines can be read during a lunch break, on the train or first thing in the morning before you’ve even got out of bed… without having to go to the shops!
Another great thing about digital magazines is that they have a huge potential for monetisation. The brands producing them can sell a variety of ad spaces to a number of bidders, switching them up and negotiating payment for every new issue. As a result, digital magazines sometimes enjoy increased financial stability and more advertising options than their printed counterparts.
Digital magazines are also easy to distribute (as they can be issued via email newsletters or downloaded with a click of a button), are cheaper to produce than physical magazines (as they don’t require printing, binding and delivering) and have an infinite life span: in a digital medium, teams can make their entire back catalogue available to new readers.
However, digital magazines aren’t perfect. For one thing, they don’t have the same appeal as printed magazines… Digital magazines do not allow readers to sit back and relax with a fresh copy of their favourite publication, literally flicking through the pages on a rainy afternoon and devouring every inch of the page between their fingertips with extra appreciation and engagement.
It’s also not very relaxing to read a digital magazine. Digital magazines share the same problem as all other sources of information accessed via technology, with readers reporting eye strain, headaches and disturbed sleeping patterns due to the light emitted on technological devices.
And finally, digital magazines can be harder for people to read than printed magazines as it demands that readers have the ability to zoom in and out and overcome technological hurdles such as outdated software, poor internet connection and download speeds.
So, will digital magazines replace print?
When it comes to down to it, it seems that digital magazines will not be replacing print magazines. However, that doesn’t mean to say that they won’t increase in popularity! There’s plenty of space for both mediums to exist with plenty of readership, and it’s clear that each format offers readers a different set of benefits. So, why not sign yourself up to magazine subscriptions in the UK and subscribe to one or two digital magazines while you’re at it?