Designing a properly-organized retail store starts with developing a display system that facilitates traffic flow while maximizing space in all corners. When your customers can move freely from aisle to aisle, you’ll be giving your products the exposure they need to sell.
When it comes to promoting seamless customer movement in a retail store, no display item does the trick better than gondola shelves. While traditional shelves are installed permanently into walls and aisles, gondolas are constructed with easily adjustable and movable fixtures that are not only flexible but also space-efficient.
What Are Gondolas?
Gondolas are versatile shelving structures that can be made to stand freely or fit into appropriately designed wall panels. Free-standing gondolas usually have two sides and are used to form aisles, while wall gondolas have one side and are used as portable shelves around a shop’s perimeter. Specially-designed free-standing slatwall gondolas also exist and are typically placed at the center or strategic corners of a store, while end-cap gondolas are normally found at the end of aisles as special display structures.
Gondolas offer a myriad of options for merchandising. They’re easy to set up and move around, and because they can hold a lot of weight, they’re perfect for stores that sell light items like pet products or craft suppliers, or heavier items like books or electronics.
Why You Should be Using Gondolas
Having been around for years, gondolas are a preferred display option for many commercial outlets around the world. Below are some of the most convincing reasons for using gondola shelves for retail.
1. Increased Shelving
Because Gondolas can utilize both wall and floor space, they can come in handy when a retailer needs to maximize a limited space. They are also remarkably portable, which means you can rearrange and readjust them as often as you need to keep your display eye-catching and fresh while making the best use of your space.
2. Strategic, Eye-Catching Displays
Gondolas give you the freedom to display your items in whichever way you see fit. In addition to letting you place your products in the best spots in your store, gondolas allow you to organize your merchandise so that high-priority goods are always in your customers’ line of sight at all times. Moreover, the horizontal depth of the shelves can be configured to ensure enough light is filtering down to the lower items on display.
Gondolas also come in numerous shapes, sizes, and colors, and include accessories like shelf dividers, shelf fencing, and baskets for additional versatility. When used creatively, therefore, they can significantly enhance the look of a store.
3. Affordable Displays
Compared to other types of shelving, gondolas are among the most cost-effective. Not only are they cheap to acquire, but they’re practically cost-free to install and maintain. Most store owners fit them on their own quite easily, with just a few simple steps.
Although some stores still prefer traditional inbuilt shelving, gondolas offer far too many benefits to pass on. They’re portable, adjustable, affordable, and best of all, naturally attractive.