In her new book, Powered by Purpose: Energise your people to do great work (FT Publishing), psychologist Sarah Rozenthuler argues that bringing a compelling organisational purpose to life will not only strengthen a brand in the eyes of the customer, but also create real value for employees, shareholders and society.
It presents a powerful business case for being purpose-driven, arguing that it increases employee psychological wellbeing; improves business performance; attracts, motivates and retains talent; drives strong customer and stakeholder relationships and maintains and increases legitimacy in business.
Powered by Purpose also gives readers the know-how to lead with purpose, outlining an easy to follow, unique model of four core capacities that leaders should develop in order to deliver purpose and transform their organisations. Using evidence-based insights from applied psychology, organisational development and systemic practice, Sarah Rozenthuler gives readers a route map to lead with purpose at scale. It equips a leader with the tools to feel alive at work, create an aligned team and spearhead an ambitious organisation that makes a positive difference in the world.
A must read for leaders looking for a definitive book on purpose!
Powered by Purpose: Energise your people to do great work by Sarah Rozenthuler, published by FT publishing, is out now, priced at £16.99.