Books

AI is Here: Prepare to succeed  

  A Practical Guide to an AI-Enabled World     When real-world Artificial Intelligence (AI) applications first hit the mainstream in 2014, many commentators voiced their

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Data Strategy: How to profit from a world of Big Data, analytics and the Internet of Things

By Bernard Marr is be published by Kogan Page,   You’ve probably heard the buzz words ‘Big Data’ and ‘The

System1: Unlocking Profitable Growth

By John Kearon, Tom Ewing and Orlando Wood is out now,   Human beings make decisions in two ways. One

Content – The Atomic Particle of Marketing

By Rebecca Lieb is out now, published by Kogan Page, ‘Content’ is more than just the latest marketing buzzword. As

Disruptive Technologies: Understand, Evaluate, Respond

By Paul Armstrong is out now, published by Kogan Page... In our environment of rapid technological change, many business leaders

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