Social Channels
Making the most out of your social channels While dozens of channels fall under the umbrella of ‘social media’, all of them are actually quite different. Sure, the premise is more or less the same for each. But what about…
Email Marketing
Why email marketing is thriving, not dying Phill Manson, Director, PAASE We have all heard the phrase ‘email marketing is dead’, and at 50 years old we could all be guilty of thinking it’s a tool that is ready to…
Web Design
Four Things To Consider With A New Website Design Web designs are something you want to consider when it comes to your business because every so often, your website’s design can look and feel a little outdated. As technology forever…
4 Tips for an Efficient Content Marketing Strategy
Creating an effective marketing strategy that drives results is not easy. There are many aspects to consider, including SEO, whether the content is helpful to your audience and how it is consumed. Considering everything you have to research and implement,…
Marketing Strategy
Pros & Cons Of Handling Your Own Marketing Strategy Everyone knows that marketing is essential if you want to grow your business. It is the only way to get the word out there of your existence, drawing people in. Often,…
First Impressions
How To Leave A Great First Impression On New Customers A winning first impression won’t always be enough to gain a conversion from prospective clients. After all, the rule of seven states that it takes an average of seven interactions…
Brand Identity
Why Your Brand Is Going Through An Identity Crisis Identity means a lot to your business. Did you know that without one, you will be less effective at appealing to consumers? Yes, Envision Creative says that 67% of customers say…
#Hashtags
#WhyYouShouldBeUsingHashtagsOnSocialMedia Did you know the hashtag was first used to categorise images, messages and videos in 1988? But the symbol didn’t truly gain importance in social media communications until 2007, when Chris Messina posted the first hashtag on Twitter. In…
Marketing Skills
3 Things You Can Do To Enhance Your Marketing Efforts You know the importance of marketing, of course. To stand any chance of business success, you need to do what you can to pull in new customers and clients. If…
Customer Loyalty
It's Time You Created Loyal Customers, If You Haven't Already Building quality customer relationships with your customers is one of the most important goals of your business. The construction of these connections is a process that needs to be well…
