How to Draft Brand Style Guidelines Every brand needs a set of brand style guidelines in order to keep the brand consistent, correct and in line with its original concept. In a highly competitive, saturated modern market place, brands must…
4 Ways To Master Your Next Expo And Expand Your Customer Base Attending an expo can be incredibly daunting. You’re under immense pressure to make it a lucrative few days and you have to deal with loads of people who…
5 Skills Marketing Students Must Master to Succeed Many people prefer the marketing field to build their careers and secure the future. It’s a perspective sphere, which is tightly related to business and economics. Professional marketers stand in great demand…
How Promotional Bags Can Work for Your Business If you are in business, it is important to develop innovative marketing strategies that will take the business to the next level. The use of promotional bags or promo bags, as they…
The Ten Most Popular Promotional Products of All Time It’s been 150 years since the modern era of promotional marketing began and in that time almost every class of merchandise has been custom branded. Here we list the ten all…
Major Business Card Mistakes You Don’t Want to Make There are many mistakes you can make with a business card, but some are worse than others. For example, letting the edge of your logo go off the business card and…
How Marketing Can Help your Customer Focused Business Grow When you’re dealing with a customer facing business, keeping them happy is crucial to your success. Customer service should always be a top priority for businesses and there are numerous ways…
The Value of Beauty Cards for Your Business If you buy cereal or household products, odds are that it comes in a square or rectangular box. They'll come in different colors, sizes and patterns, but the packaging is designed to…
How To Increase Your Online Sales During Summer Summer is finally here – but while everyone is happy about the weather, entrepreneurs are worried about their sales. A lot of businesses face a sales dump during the summer months. People…
Using Events to Promote Business Growth: Getting the Basics Right There are three primary aspects of a business. They are production, marketing, and sales. Now, everything from customer and demand identification to finance management and networking is just as important…
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