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Product Launch

Product Launch

How to Make Your First Product in 6 Easy Steps So you've got a product concept and want to put it into action through your company? Wonderful news! However, producing your own product requires more effort than you may imagine,…

Business Branding

Business Branding

Some Tips for Getting Your Business Branding Right For new entrepreneurs looking to start up their own businesses and to enjoy a high degree of career success, there are all sorts of different things to keep in mind, and all…

Customer Acquisition

Customer Acquisition

How to Reach a Broader Range of Customers In order to grow your business sustainably over time, you need to make sure that you’re attracting new customers. When you’re bringing in new people, you’re making it easier for your company…

Marketing Strategies

Marketing Strategies

What Defines A Good Marketing Strategy? Marketing is essential if you want your business to succeed and grow. Having a good marketing strategy in place means that you can confidently spend the right money in the right places and offer…

How To Write A Press Release For Media Coverage

How to write a press release for media coverage

As a media and communications trainer, I am often asked by start up business owners how to master writing a press release. Because despite the digital age, the press release continues to be the main mode of communication by businesses…

Launch Party

Launch Party

How to Plan a Launch Party for Your New Business Launching a new business can be an exciting event. You've spent hours developing your idea, pitching it to friends and family members for feedback, coming up with the perfect company…

Business Reputation

Business Reputation

Four Ways To Look After Your Business Reputation One of your greatest assets is your reputation. Maintaining it is paramount - whether you are building your reputation or putting up a valiant defense.  You should plan and implement a reputation…

Spreading The Word:

Spreading The Word:

How To Promote Your New Business One of the most pressing tasks to tackle when you launch a new venture is to spread the word and let customers know that you are open for business. In this guide, we’ll explore…

Products

Products

Ensure Your Product Stands Out From the Crowd If you want your business to be a roaring success, it stands to reason that you will need to create products that stand out from the crowd and make people want to…

Branding With Banding

Branding With Banding

3 Reasons Why Branding With Banding Is Beneficial For Business Branding with banding. Branding is a popular and useful marketing tool allowing companies to be recognized using a unique design. For firms that decide to have banding, it can create a path…

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