By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Start Your Business Magazine
  • Topics

    Grow, expand and leverage your business..

    Grow your start up business with our experts and industry insiders…

    Get Started

    Quick Links

    • Agenda
    • Business Books
    • Marketing
    • Technology
    • Wellbeing
    • Finance
    Reading: Business on Mobile

    Our Newsletters

    Our website stores cookies on your computer. They allow us to remember you and help personalise your experience with our site..

    Read our privacy policy for more information.
  • Trending
    TrendingShow More
    Communicate Better
    Start Your Business Start Your Business
    Majority of UK Employees Looking for a New Job
    Start Your Business Start Your Business
  • How To
    How ToShow More
    How To Keep Your Business Premises Looking Professional
    Start Your Business Start Your Business
    How to Manage Construction Expenses as a Small Business
    Start Your Business Start Your Business
    How To Make The Most Profit From Your Custom T-Shirt Business 
    Start Your Business Start Your Business
    5 Traps To Avoid When Starting A Clothing Brand
    Start Your Business Start Your Business
    How To Start A Maintenance Business In 8 Easy Steps
    Start Your Business Start Your Business
  • Agenda
    AgendaShow More
    Don’t Start Your Overseas Move Until You’ve Considered The Following
    Start Your Business Start Your Business
    How To Keep Your Business Premises Looking Professional
    Start Your Business Start Your Business
    Harnessing the Power of Business Automation: A Comprehensive Guide
    Start Your Business Start Your Business
    How to Master The Art Of Trade Show Planning: Tips For Busy Entrepreneurs
    Start Your Business Start Your Business
    Getting Your Product Out To Customers As You Would Like To
    Start Your Business Start Your Business
  • Book
Reading: Business on Mobile
Connect
Start Your Business MagazineStart Your Business Magazine
Aa
  • Contact
  • Blog
Search
  • Agenda
  • Blog
  • Finance
  • Growing
  • Marketing
  • Opportunity
  • Starting Up
  • Technology
  • Wellbeing
  • Contact
Have an existing account? Sign In
Follow US
  • RSS
  • Terms And Conditions
  • Privacy Policy
  • Contact
  • Licensing
Copyright © 2014-2023 Ruby Theme Ltd. All Rights Reserved.

Business on Mobile

Start Your Business
blog Tech Technology
Share
4 Min Read

How End-to-End Marketing is Changing the Way We do Business

End-to-end is a new term that’s being used in connection with many areas of business. It refers to processes defined in terms of a starting and ending point, whether that process is a customer-facing service or an internal means of production. As a business philosophy, end-to-end methods also include eliminating as many middle steps as possible. This encourages strategizing your processes for greater efficiency and performance. One of the areas where this principle leads to better results is in marketing. 

What is an End-to-End Solution?

End-to-end solutions can take many forms. In general, it starts with a provider or source. This could be an in-house department, another facility, or an outside vendor or service. 

In the case of marketing, assets such as video or graphical content are turned over to those responsible for effecting the marketing solution. These individuals or teams might make changes or improvements, such as adding metadata or transcoding to satisfy certain specifications or platforms. The finished product is then distributed to the right channels identified for your target market. This is the end-to-end process for disseminating marketing materials.

Other activities will also be involved as part of your content’s lifecycle, such as collecting and analyzing market data, ranking factors, tracking performance, or gathering customer feedback. These steps may also be done by other outside vendors. The additional steps may or may not be seen as new processes. 

Problem Solving

Solving any business problem typically requires five basic steps:

1. Identify a problem.

2. Analyze relevant data.

3. Establish metrics to measure progress.

4. Provide multiple alternative solutions.

5. Determine the best solution in terms of cost-efficiency and impact.

When it comes to marketing, this is still a viable approach, but addresses a complex problem. Everything from branding to predicting customer behavior is an integral part of a successful marketing program. Each step must be refined to achieve greater accuracy and faster turn-around within a process that must take place repeatedly if not constantly.

Your end-to-end solution must take you from content production to customer acquisition. It’s up to you to prepare the assets correctly, optimize channels, manage workflows, and otherwise streamline the process for more efficiency. Ideally, you want to optimize these steps into a single integrated platform, such as mobile app development that can evaluate factors and transmit the right content directly to the right customers. 

Benefits of End-to-End Marketing Applications

Dealing with a series of teams or vendors can introduce errors, delays, and miscommunications. A single-source, single platform approach can simplify your workflow and eliminate many of the phases and participants. 

Developing this process with transparency, such as controlled parameters, updated information, progress reports, and testing helps to minimize the chances of failure and waste. This simplification also enables a reduction in operating costs, such as labor, meetings, excessive process documentation, or the profit margins of multiple third parties. 

Working with a single platform or a single provider as the point of contact for your solution also ensures more consistent quality and shorter timeframes. This allows both greater customer satisfaction and faster time-to-market to boost the influence and ROI of your content.

It would be a mistake to dismiss end-to-end principles as just another buzzword for building efficiency. Consider what clearly defined procedures and integrated resources could mean for your marketing efforts and the future of your business.

TAGGED: header

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Start Your Business May 9, 2018
Share this Article
Twitter LinkedIn Reddit Email Copy Link
  • RSS
  • Terms And Conditions
  • Privacy Policy
  • Contact
  • Licensing

Get the latest from us delivered straight to your inbox

Start Your Business Magazine: The Ultimate Business Start Up Guide provides information advice and guidance for entrepreneurs and new business start ups. Get the latest from us delivered directly to your inbox.

Our website stores cookies on your computer. They allow us to remember you and help personalize your experience with our site..

Read our privacy policy for more information.

Copyright 2023 Gambit Interactive Media Limited – All Rights Reserved.

Manage Cookie Consent
We use technologies like cookies to store and/or access device information. Cookies are used for ads personalisation We do this to improve browsing experience as well as show personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}
Join Us!

Sign up to our free newsletter and never miss a hot topic!

Zero spam, Unsubscribe at any time.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?