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High, Five

Realise Your Online Potential

Starting your business from scratch is not easy. You will go through tons of challenges before you can succeed in achieving your goals. You might have spent everything that you had to make this business a reality. You fear that it won’t turn out the way you hope. Before you start getting anxious, here are some of the common challenges faced by small owners you need to know about so that you can fully prepare if the time comes.


You can’t launch anything unless you have enough capital. You need to buy the equipment necessary for the business. You also need to consider utility bills and wages for the employees. There might even be emergency funds you need to set aside if something happens. Without enough capital, you won’t succeed at all.

Business model 

You are still trying out your business model, and there is no certainty that it will end well. Some aspects of the model might still be rough, and you need to have a plan B in case it fails. You will also face a dilemma of sticking to your original plan or considering alternative strategies.


You can keep the company running if you have enough profits. The problem is that in the first few months, you are still trying to attract people. You are introducing your business to them, and you are still winning their hearts. You can’t expect to earn profits at this stage of the business.


You don’t know how many people to hire for full-time jobs. You also don’t know if outsourcing some of the tasks would be a good strategy. Once you decide to hire some people, you will need to find the right person to fill each position. It is another challenge since you might not see the most qualified individual given that they will probably choose big companies over yours.


On top of all these challenges, you will have to face tough competitors. Some of them have been around for several years, and they have a strong following. You need to find a way to compete with them and remain on top of the game, or at least be competitive. Come up with a brand that sets you apart from your competitors.


You are still introducing your business to people. You want to ensure you have the right advertising campaign to increase the popularity of your brand. You need to try different platforms. You can use social media to attract a lot of people at once. You can also use traditional media like flyers, brochures and banners. You can utilise companies with good banner printers to ensure the quality of the results.

These are only some of the business elements to consider before you launch your small business. You also need to anticipate the probability that things won’t go so well initially so that you can plan accordingly. Be patient and keep working hard. Ask the people in your team to understand your vision, and help you succeed.


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