Today is the day Brits expect to run out of money
- Nearly half (46%) of Brits borrowed money to pay for Christmas
- One in two Brits have had to make cutbacks to get through January
- One in ten Brits will still be paying for last Christmas next December
Christmas is a financial sting to the wallet for most people, but the thing that hits the majority of us the hardest is the financial struggle of January. With most people getting their last pay cheque of the year prior to Christmas Day, this leaves near enough a six week gap until their next one at the end of January.
Research commissioned by the Unbank of U, Atomik Research has polled Brits about their financial struggle post Christmas and throughout January. Looking into how much debt they are in off the back of the festive period, what sort of cutbacks they have had to make to last the month, and how they plan to spend their money when they get their next paycheque.
Today is the day that Brits expect to run out or run seriously low on disposable income this month. Almost 1 in 10 (9%) had already run out by 10th January. Nearly 6 in 10 (57%) of Brits have experienced money worries this month, with 1 in 10 admitting to worrying about it most days.
Just under half (46%) of Brits borrowed money to pay for Christmas. 38% used credit cards, 11% used their overdraft, 8% used catalogue credit, 7% used pay day loans and 4% borrowed from friends and family. Over a third (34%) won’t have paid for Christmas until at least June, 1 in 10 (11%) will still be paying for Christmas in December.
Over half (55%) of Brits have had to make cut backs to see them through the month. Whether its buying cheaper food (21%), dining out (30%), buying new clothes (26%), or even filling their car with petrol (7%)!
Brad Burton, the UK’s #1 motivational business speaker and U ambassador Says ”too much month at the end of the money sucks. I’ve been there myself many times over the years. All those households now paying the price of an expensive Christmas break. We all indulge in food and drink, buying too many presents! It’s a struggle. Today of all days is the day to decide to do something positive, to avoid being in the same situation a year from now.”
Women (62%) are more likely to worry about money this month compared to men (53%). Men are least willing to make cutbacks this month (47%) compared to women (37%).
When the January pay day does finally arrive, 15% of Brits say that they will pay off their Christmas debts first, 10% say they will be going for a night out with friends and 8% will be treating themselves to a holiday. Nearly a quarter (27%) won’t be spending a penny!
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