By Dave Richards
Innovation and entrepreneurship remain two of the most discussed ideas in business, but research continues to show extremely low levels of either across all industry sectors and types of enterprise.
The Seven Sins of Innovation offers a psychology-based model with seven key determinants of success or failure for innovation and entrepreneurial endeavors. Through examples and case studies (including Nortel, 3M, and the MIT Innovation Lab), this book demonstrates how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation. It provides a guide to applying the model, finding the right external resources, and involving people effectively. Its clear ‘prescriptions’ will help business leaders, managers, and organizations attempting to start, improve, or grow a venture of any kind.