By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Start Your Business Magazine
  • Topics

    Grow, expand and leverage your business..

    Grow your start up business with our experts and industry insiders…

    Get Started

    Quick Links

    • Finance
    • Marketing
    • Technology
    • Business Books
    • Wellness
    • Interviews
    • Franchise

    Our Newsletters

    Our website stores cookies on your computer. They allow us to remember you and help personalise your experience with our site..

    Read our privacy policy for more information.
  • Trending
    TrendingShow More
    Communicate Better
    Start Your Business Start Your Business
    Majority of UK Employees Looking for a New Job
    Start Your Business Start Your Business
  • How To
    How ToShow More
    How To Start A Maintenance Business In 8 Easy Steps
    Start Your Business Start Your Business
    Tips for Running a Restaurant in the Most Efficient Way Possible
    Start Your Business Start Your Business
    Becoming self employed…
    Start Your Business Start Your Business
    Vet Start up
    Start Your Business Start Your Business
    Builder’s Growth
    Start Your Business Start Your Business
  • Agenda
    AgendaShow More
    The Positive Impact Of Bringing Nature Into The Office
    Start Your Business Start Your Business
    The Beauty and Versatility of Timber: A Guide to Using Wood in Construction and Design
    Start Your Business Start Your Business
    Could On-site Safety Hold Back Growth of the Construction Industry?
    Start Your Business Start Your Business
    5 Strategies To Attract More Customers To Your Restaurant
    Start Your Business Start Your Business
    4 Vital Safety Precautions to Take During Office Renovations
    Start Your Business Start Your Business
Reading: Business Awards
Connect
Start Your Business MagazineStart Your Business Magazine
Aa
  • Contact
  • Blog
Search
  • Agenda
  • Blog
  • Finance
  • Growing
  • Marketing
  • Opportunity
  • Starting Up
  • Technology
  • Wellbeing
  • Contact
Have an existing account? Sign In
Follow US
  • RSS
  • Terms And Conditions
  • Privacy Policy
  • Contact
  • Licensing
Copyright © 2014-2023 Ruby Theme Ltd. All Rights Reserved.

Business Awards

Start Your Business
agenda
Share
6 Min Read

Why business awards should be part of your 2020 goals 

Many business professionals and company owners have always wanted to WIN a Business Award, but many do not know where to start or what they should include in their entry. 

There are many reasons why business awards should form an integral part of your business marketing strategy but the new year in particular presents a great opportunity to consider what awards you are going to enter over the course of the year and why this will benefits your business in a wide variety of areas.  

Multi-award winner Denise O’Leary of Purpol Marketing wants to help more businesses win awards.  Based on her book, WINNER How to Win Business Awards, Denise discusses why the awards process is a key way to refine your goals for the year and the benefits it can bring such as increased exposure, helping to refine your goals and networking. 

If awards aren’t on your agenda, you are missing out! The benefits of participating in, never mind winning, business awards are immeasurable. Winning an award can also boost team morale, drive competitive advantage and secure trust in your business.  

Enhance Your Credibility 

An award massively boosts both your business and your products’ credibility in the eyes of consumers. This provides a concrete seal of approval which evidences the quality of the products or the services you offer. Social proof is one of the most influential factors in a consumer’s decision-making process. 

Achieve independent validation 

Entering, being a finalist, and ultimately winning an award are great ways to showcase how good you are in your sector and achieve that highly desired independent validation. The benefits of being independently assessed and judged can be hugely important as this provides a badge of credibility that your business will possess well into the future. 

Generate free PR 

If you get shortlisted or win, you will gain many benefits including credibility – an award gives you the edge against your competition and validates your work. PR opportunities that come from a win help to build your reputation, provide new business opportunities, and the chance to gain new clients, as well as providing something to shout about to existing clients.  Awards and the associated ceremonies are also great for networking. 

Boost team morale 

Keeping and attracting the best talent for your business is key to future success. Winning an award has a hugely positive effect on team morale. Not only do they get to say they work for an award winning business, they might also get to attend the award event and make an incredible experience out of it. Your team will be proud of the award and shout about it. 

 

Secure trust in your business 

The entry process itself is a valuable one and the information gained during the preparation of the entry can be used to further refine your business operating procedures, so it is a hugely constructive and educational exercise.  

An award win also acts as an aid to the buying decision – it is an indicator of business quality and stand out among the competition. Not only does it help new clients in their purchasing decision, it reaffirms the choice made by existing clients, helping with your business client retention. The research and activity of completing the application concentrates the mind on what has been achieved by the business. 

Drive real commercial benefit 

Winning can also deliver commercial benefit. You could increase your prices, raising the perceived value in your marketplace of the product or service that you deliver. Faced with a choice of an award winner or not – which would you choose? 

ENDS 

About the author  

Denise launched Purpol Marketing in 2014, offering brand, marketing and bid strategy consultancy specialising in the manufacturing and construction industries. Winning has become a business for Denise, as a multi-award winner and professional bid writer, who has helped clients win opportunities valued at over £3.5bn. She develops marketing strategies, provides bid training and speaks internationally on ‘how to win’. Denise’s new book WINNER – How to Win Business Awards is launching in January 2020, which shares her proven award-winning process, showing you how to find awards to enter, what evidence to gather and techniques for maximum entry standout. www.winnerhowtowin.com 

TAGGED: header

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Start Your Business July 8, 2020
Share this Article
Twitter LinkedIn Reddit Email Copy Link
  • RSS
  • Terms And Conditions
  • Privacy Policy
  • Contact
  • Licensing

Get the latest from us delivered straight to your inbox

Start Your Business Magazine: The Ultimate Business Start Up Guide provides information advice and guidance for entrepreneurs and new business start ups. Get the latest from us delivered directly to your inbox.

Our website stores cookies on your computer. They allow us to remember you and help personalize your experience with our site..

Read our privacy policy for more information.

Copyright 2023 Gambit Interactive Media Limited – All Rights Reserved.

Manage Cookie Consent
We use technologies like cookies to store and/or access device information. Cookies are used for ads personalisation We do this to improve browsing experience as well as show personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}
Join Us!

Sign up to our free newsletter and never miss a hot topic!

Zero spam, Unsubscribe at any time.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?