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The Offer You Can’t Refuse

Measuring up to customer expectations has always been one of the key challenges when starting a business, but the last decade – and the last 12 months in particular – have seen these expectations evolve like never before. Buying from companies like Amazon has made a fast, convenient service the minimum standard customers now expect, so how can you connect with customers on a deeper level? 

This insightful new book by customer experience expert Prof Steven van Belleghem explores how companies can deal with the new wave of customer expectations. Technologies such as 5G, artificial intelligence, quantum computing and robotics can be intimidating for a new business, but the author tells fun, engaging stories of how reallife companies are leading the way. 

The Offer You Can’t Refuse is sure to give you a little inspiration and help you to imagine what your business might look like in 2025, but it will also keep you entertained in a way that you’ll find yourself retelling stories about how McDonalds, Tinder and Toutiao are changing the world to friends and family. 

The Offer You Can’t Refuse by Steven van Belleghem is out now, published by Lannoo Campus, priced £30.00. For more information go to 


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