How to Future by Scott Smith and Madeline Ashby
New book, How to Future– leading and sense-making in an age of hyperchange (published by Kogan Page) is the book every business leader will wish they had read before the pandemic. A practical guide to figuring out the future and treating it as an opportunity to be explored rather than a risk to be managed.
If the past year has taught us anything – its that the future is uncertain, the world can tilt and the economy shift in a moment. From Brexit to a US/China trade war, climate change and the transition from carbon-based fuels every business needs to understand the implications of global developments and be prepared for what’s next.
The future isn’t going to become clearer by itself and this important new book from renowned futurists Scott Smith and Madeline Ashby provides readers with a proven framework of tools and practices businesses can use to develop and deepen their understanding of what their future holds so they can maximise the opportunities it presents.