Giving Your Business A Cutting Edge During The Pandemic
The pandemic has caused widespread disruption for businesses, but it has also opened doors. If you’re looking to bring in new clients and increase profits in the weeks and months to come, it’s essential to focus on giving your business a cutting edge. In this guide, we’ll take a look at some steps you can take to boost sales, create a buzz around your brand and take advantage of new opportunities.
Tapping into emerging trends
For many businesses, the pandemic has triggered a decline in sales and orders, but the demand for some products and services has skyrocketed since the beginning of the year. As a business owner, it’s always beneficial to keep an eye on emerging trends and to try and adapt to cater to the needs of new and existing customers. Analyze data, look at what people are buying and try and solve problems that have been created as a result of the crisis. Most people are working from home now, for example. This means that there are opportunities to market your business and develop new products or services for customers looking for convenient, effective ways to switch from offices and call centers to dining room tables and spare bedrooms. Consider how you could adapt your product range or the services you currently offer to attract new clients. If you produce furniture, for example, you could create modular designs, which enable homeowners to enjoy greater flexibility and save space. If you run a cafe or a restaurant, explore the possibility of offering takeaway services. If you have a clothing line, you could branch out into loungewear and activewear to provide comfortable, chic garments that are geared towards spending more time at home.
The popularity of online shopping has soared in 2020. If you’re not already selling online, it’s worth exploring this option. You could offer home delivery or provide a local click and collect service. You can also take advantage of the Internet to promote your brand and create leads even if you don’t have products or services that can be sold on the web. If you run a local business offering window cleaning, landscaping or dog walking, for example, using local SEO can help you attract attention from customers who are looking for the services you offer. Research suggests that in 2019, almost half of Google searches had a local focus. To draw local clients in, optimize your web content for local searches, list your business in local directories and ensure your site is mobile-friendly.
Investing in technology and equipment
Technology is more crucial for businesses than ever before. Investing in technology can often save time and money, but critically, it can also set you apart from your competitors. To gain an advantage, look into industry-specific investments that could benefit your business and enable you to improve operations or offer a wider range of services and products. Whether you’re buying brand new machinery for a production line, you’re looking into software for staff working from home or you’re considering buying a new compressed air dryer, a state of the art commercial printer or an oven with all the bells and whistles for a catering business, it’s wise to focus on purchases that will boost efficiency, improve the service you provide for your customers, lower running costs and help you stand out from the crowd.
Making remote working work for you
At the beginning of the year, nobody expected millions of people to spend months working from home. While it has been challenging for many to adapt to a new work environment, there are benefits to running remote teams. For employers, this can be a more cost-effective way of managing their business, and for employees, it’s possible to enjoy a healthier work-life balance. As an employer, it’s essential to take good care of your team to get the most out of your employees and ensure your customers receive the best possible service. Use technology to stay in touch, get together virtually on a regular basis and take time to speak to each individual to see how they are getting on. Invest in solutions and tools that facilitate effortless, seamless collaborative work and make sure support and advice are available for customers and employees. Boosting morale is always beneficial for business, so try and inject some enjoyment into the working week. Endless calls and video conferences can take their toll. Break up the day or celebrate the start of the weekend with an informal chat, a post-work drink or a team games night.
Connecting with customers
It has never been more crucial for businesses to connect with customers and keep in touch. The pandemic has affected everyone, and making the effort to engage with clients and check in with customers can make all the difference moving forward. Many customers may have questions at the moment, and they might also be seeking reassurance. Sending emails, updating your website and sharing content on social media will help you provide information about how you’re adjusting to the crisis and make sure that your customers know that you’re still there for them. Customer support is vital at a time when there is a lot of uncertainty. If you’ve experienced an increase in phone calls or online enquiries, it’s worth taking steps to ensure your clients receive a timely response. Live chat is a brilliant feature to add to websites, as it enables you to engage with customers outside of standard working hours, and it provides clients with information instantly. It’s also an excellent idea to add an FAQ section to your website and to use emails and social media posts to provide clarity. You can upload interviews, videos and images to show people how you’ve adapted your business premises to keep customers safe and share news of new products or services and special offers.
The pandemic has impacted businesses all over the globe, but it’s not all doom and gloom. If you’re on a mission to thrive and grow your business, take these tips on board to give your company the cutting-edge.