By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Start Your Business Magazine
  • Topics

    Grow, expand and leverage your business..

    Grow your start up business with our experts and industry insiders…

    Get Started

    Quick Links

    • Finance
    • Marketing
    • Technology
    • Business Books
    • Wellness
    • Interviews
    • Franchise

    Our Newsletters

    Our website stores cookies on your computer. They allow us to remember you and help personalise your experience with our site..

    Read our privacy policy for more information.
  • Trending
    TrendingShow More
    Communicate Better
    Start Your Business Start Your Business
    Majority of UK Employees Looking for a New Job
    Start Your Business Start Your Business
  • How To
    How ToShow More
    How To Start A Maintenance Business In 8 Easy Steps
    Start Your Business Start Your Business
    Tips for Running a Restaurant in the Most Efficient Way Possible
    Start Your Business Start Your Business
    Becoming self employed…
    Start Your Business Start Your Business
    Vet Start up
    Start Your Business Start Your Business
    Builder’s Growth
    Start Your Business Start Your Business
  • Agenda
    AgendaShow More
    4 Vital Safety Precautions to Take During Office Renovations
    Start Your Business Start Your Business
    Essentials You Will Need For Your Business
    Start Your Business Start Your Business
    Boost Employee Morale with these Appealing Ideas
    Start Your Business Start Your Business
    How To Save Your Business Money In Building Operations
    Start Your Business Start Your Business
    The Best Ways To Handle Customer Complaint
    Start Your Business Start Your Business
Reading: Pandemic Food Startups
Connect
Start Your Business MagazineStart Your Business Magazine
Aa
  • Contact
  • Blog
Search
  • Agenda
  • Blog
  • Finance
  • Growing
  • Marketing
  • Opportunity
  • Starting Up
  • Technology
  • Wellbeing
  • Contact
Have an existing account? Sign In
Follow US
  • RSS
  • Terms And Conditions
  • Privacy Policy
  • Contact
  • Licensing
Copyright © 2014-2023 Ruby Theme Ltd. All Rights Reserved.

Pandemic Food Startups

Start Your Business
Opportunity
Share
8 Min Read

According to a recent survey, nearly one in twelve people considered setting up a business during the pandemic, with many of them actually following through. Far from being a disaster for private enterprise, it seems that furlough and time allowed budding entrepreneurs to experiment with business ideas that had been on the back burner. Who would have thought? 

Contents
Incentive ProblemsDistribution ChannelsImproved PackagingImproved Understanding Of Nutrition

Pandemic food startups are on the way up right now. There are lots of people out there looking for solutions to our culinary problems. And they’re trying to disrupt an established industry that has mostly failed people. 

Think about what modern food has become. Humans no longer eat their natural diet – food as it comes out of the ground. Instead, we daily chow down on food-like substances that provide calories but very little nutrition. It’s a disaster for our bodies and entire nations. Lack of good food is causing all kinds of problems in our society, from top to bottom. 

Startups, though, have a once in a generation opportunity to correct this sorry state of affairs. Savvy entrepreneurs are getting into the food industry, disrupting the industrial landscape, and creating something that is altogether more focused on promoting our collective wellbeing.

Perhaps it should come as no surprise that we see developments like these in the middle of a pandemic. Suddenly, we’re all learning about the fragility of life. And we want to protect it however we can. No wonder many of the world’s brightest minds are focusing their efforts on changing the food landscape once and for all. 

Incentive Problems

Before we delve into the startup scene, it’s worth asking ourselves how we ever managed to get into such a dreadful food situation in the first place. Why are we so unhealthy? And why are our shopping carts packed to the brim with processed food? 

The reason for this comes down to incentives.

On the consumer side, there is the obvious rationale that people want to get their dopamine fix every time they eat. Salt, sugar and fat light up the brain and produce feel-good chemicals. It’s addictive and the reason why delicious food is one of the best things in life. It’s something that makes everything else worthwhile. It compensates people for their dreadful relationships, taxes, and their boss who they don’t get on with.

On the producer side, there are incentives too. It just so happens that the very food-like substances that are bad for us are also the most lucrative for manufacturers. Pack something with lots of salt and sugar and refine the natural substances out of it, and it’ll last much longer on shop shelves, boosting margins. 

The whole system is conspiring against health. But it’s not anybody’s fault individually. It’s just the way that the incentives have played out. Now it’s perfectly normal to go entire weeks without eating any natural food, as it comes out of the ground. That’s not how we’ve set up our society. 

On the plus side, though, we now have more tools than ever to concoct food startups that push back against the system. 

Distribution Channels

One of the ways we see this play out is through distribution channels. Ecommerce changed the world of mail. Humanity built a massive infrastructure to send parcels around the planet. And now food startups are using that to their advantage

Here’s the crucial point: if you want delicious, healthy food delivered to your door, you can get it. You don’t have to go to the shops or find the rare take-out in your area that has something good for you on the menu. There is now a range of private companies that will deliver delicious food to your door, complete with instructions, in just the right quantities. That’s a massive change from only a few years ago. 

Improved Packaging

One of the reasons the legacy food production industry took the goodness out of food was because the packaging was still very basic. You either had cardboard boxes or plastic bags. There wasn’t much else. 

Today, though, custom mylar bags are available. And these tend to be much better at preventing whole food from perishing. 

Startups are using them in two ways. Firstly, they’re benefiting from the fact that they create a perfect seal around the food, stopping it from going bad. And secondly, they’re combining them with silica packs to absorb any additional moisture or reactive compounds that remain in the bag. The result is a product that can contain all of the regular goodness of traditional food and still be convenient for customers. 

Improved Understanding Of Nutrition

There’s a widespread belief out there that nutrition is complicated and people don’t understand it. But that’s more of an artefact of the way the science has been done, not the food itself. 

We know what constitutes a healthy diet: plenty of fruits and vegetables, and less junk and meat. It’s really not hard. Yes – there may still be room to tinker around the edge. But practically no nutritionist would deny those basic facts unless they have a specific agenda they want to push. 

Startups are also beginning to understand what constitutes proper nutrition too. The days of diet shakes and pills seem to be behind us. There’s a growing awareness that the only route to good health is to eat foods in their natural form. And that is leading to a new wave of food companies looking for innovative ways to get more plants into the diet. 

If you’re thinking about setting a pandemic food business, you need to think along these lines. “Health bro” startup Huel has already changed its formula to correspond more closely to natural foods. And it is only a matter of time before other players in the industry follow suit. 

The question is how to get it to consumers conveniently and affordably. There are many options out there. One is to send people frozen meals through existing distribution channels. Another is to freeze dry food, put it in bags, and then get the consumer to rehydrate it.

TAGGED: header

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Start Your Business November 26, 2020
Share this Article
Twitter LinkedIn Reddit Email Copy Link
  • RSS
  • Terms And Conditions
  • Privacy Policy
  • Contact
  • Licensing

Get the latest from us delivered straight to your inbox

Start Your Business Magazine: The Ultimate Business Start Up Guide provides information advice and guidance for entrepreneurs and new business start ups. Get the latest from us delivered directly to your inbox.

Our website stores cookies on your computer. They allow us to remember you and help personalize your experience with our site..

Read our privacy policy for more information.

Copyright 2023 Gambit Interactive Media Limited – All Rights Reserved.

Manage Cookie Consent
We use technologies like cookies to store and/or access device information. We do this to improve browsing experience and to show personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}
Join Us!

Sign up to our free newsletter and never miss a hot topic!

Zero spam, Unsubscribe at any time.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?