Amex Business

How can you elevate and optimise clicks from search engines like Google? And how do you get the most from their digital marketing budget? In this episode, we’ll discuss strategies for promoting your brand digitally across PPC, search, and paid media. We’ve lined up three great guests to explore the best tactics for setting up and optimising digital ads that drive ROI, and share predictions for how the digital advertising space is evolving for SMEs over the next year. We get key insights from Andrew Jacobs, Digital Marketing Manager at Otty Sleep, David Gavin, Head of Digital Growth at Add People, and Aleyda Solis, founder of Orainti, a boutique digital marketing agency aimed at growing businesses’ visibility and profits through SEO strategies. To find out more information about American Express Business Cards, visit: our BTI hub: http://americanexpress.com/uk/businesstrends Google Search Console is a free resource where you can find more information on tracking your backlinks data, as well as understanding your clicks, rankings, and indexability issues. To sign up and use this tool, visit: https://search.google.com/search-console/about Host: Nigel Cassidy @nigel_cassidy Host: Kate Bassett @Kate_Bassett Guest: Aleyda Solis, Founder of Orainti. Guest: Andrew Jacobs, Digital Marketing Manager at Otty Sleep. Guest: David Gavin, Head of Digital Growth at Add People. Produced by Kieron Banerji at Palm Tree Island - http://www.palmtreeisland.co.uk See omnystudio.com/listener for privacy information.

How does leading your company and being a positive thinker benefit your businesses bottom line? In this episode of Business Class: Money Minutes, we’ll discuss evidence and real life examples showing the link between better leadership and profitability, and how factors such as employee satisfaction, commitment, corporate culture, innovation, ability to recruit good talent, sales effectiveness, customer satisfaction and workforce productivity drive profit.  We get key insights from Farrah Storr, Editor-in-Chief of Elle Magazine and author of ’The Discomfort Zone’,  Saul Meyer, Co-Founder of Xexec, a global employee benefits and customer loyalty and incentives company and Jan Muhlfeit, former chairman of Microsoft Europe.  To find out more information about American Express Business Cards, visit: our BTI hub: americanexpress.com/uk/businesstrends Host: Nigel Cassidy @nigel_cassidy Host: Kate Bassett @Kate_Bassett  Guest: Saul Meyer - Co-Founder of Xexec. Guest: Jan Muhlfeit - Global Strategist, Former Chairman of Microsoft Europe, and author of, ’The Postive Leader'. Guest: Farrah Storr - Editor-in-Chief of Elle and author of, ’The Discomfort Zone’. Produced by Kieron Banerji at Palm Tree Island - www.palmtreeisland.co.uk See omnystudio.com/listener for privacy information.  See omnystudio.com/listener for privacy information.

Many small business owners are struggling to navigate the new rules and regulations post-Brexit, and managing increased costs are a major concern. In this episode we get actionable solutions to managing costs, paperwork, and continuing to trade smoothly within the EU. We get key insights from Brexit expert, Sally Jones, Trade Strategy and Brexit Leader at EY. Sally walks us through the biggest challenges for small businesses post-Brexit, advice on how to handle these challenges, and where to find useful resources for businesses finding the transition challenging. We will also hear from Mark Craven, Commercial Director at Forrest Foods, on how they have navigated the changing landscape of trading within the EU. Mark offers his tips for handling shipping and exporting goods, managing the costs associated with setting up a base within Europe, and outlines the benefits of partnering with blue chip companies. To find out more information about American Express Business Cards, visit: our BTI hub: americanexpress.com/uk/businesstrends Host: Nigel Cassidy @nigel_cassidy Host: Kate Bassett @Kate_Bassett Guest: Sally Jones, Trade Strategy and Brexit Leader at EY. Guest: Mark Craven, Commercial Director at Forrest Foods. Produced by Kieron Banerji at Palm Tree Island - www.palmtreeisland.co.uk See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

In this special episode, four of the UK’s leading women in business have joined us for a candid conversation on how they led their business through the challenges of 2020 and successfully generated savings on their bottom lines.  You’ll hear inspiring insights from Sharmadean Reid MBE, Polly McMaster, Sukhi Jutla, and Hannah Rhodes, from smart ways to identify efficiencies to creating cash flow forecasts for every type of business scenario. To find out more information about American Express Business Cards, visit: americanexpress.com/uk/businesscard For more tips and advice on how to run a small business, visit our BTI hub: americanexpress.com/uk/businesstrends   Host: Nigel Cassidy  Host: Kate Bassett   Guest: Sharmadean Reid, Founder of Beautystack Guest: Polly McMaster, Founder of The Fold Guest: Sukhi Jutla, co-founder of MarketOrders Guest: Hannah Rhodes, Founder of Hiver Beers Producer: earshotstrategies   @EarshotLtd     See omnystudio.com/listener for privacy information.

As much of our lives and spending continues to move to the digital, the value of social media for communicating your brand and driving sales has never been greater. But how can you make sure you’re getting your money’s worth on these platforms? This episode, we bring you a crash course on how to get more bang for your buck on social media.   Ben Blackwell, Chief Marketing Officer at Amara, a homeware e-commerce business, debunks how you can get more ROAS (Return On Ad Spend) on your business. Meanwhile, Ellie Hernaman, CEO of social media company Truffle Social, breaks down the merits and costs of paid advertising across platforms and sectors.   To find out more information about American Express Business Cards, visit: americanexpress.com/uk/businesscard   For more tips and advice on how to run a small business, visit our BTI hub: americanexpress.com/uk/businesstrends See omnystudio.com/listener for privacy information.