By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Start Your Business Magazine
  • Topics

    Grow, expand and leverage your business..

    Grow your start up business with our experts and industry insiders…

    Get Started

    Quick Links

    • Finance
    • Marketing
    • Technology
    • Business Books
    • Wellness
    • Interviews
    • Franchise

    Our Newsletters

    Our website stores cookies on your computer. They allow us to remember you and help personalise your experience with our site..

    Read our privacy policy for more information.
  • Trending
    TrendingShow More
    Communicate Better
    Start Your Business Start Your Business
    Majority of UK Employees Looking for a New Job
    Start Your Business Start Your Business
  • How To
    How ToShow More
    5 Traps To Avoid When Starting A Clothing Brand
    Start Your Business Start Your Business
    How To Start A Maintenance Business In 8 Easy Steps
    Start Your Business Start Your Business
    Tips for Running a Restaurant in the Most Efficient Way Possible
    Start Your Business Start Your Business
    Becoming self employed…
    Start Your Business Start Your Business
    Vet Start up
    Start Your Business Start Your Business
  • Agenda
    AgendaShow More
    5 Business Tips For Opening A New Office
    Start Your Business Start Your Business
    How Design And Decor Can Boost Your Customer Experience 
    Start Your Business Start Your Business
    Easy Ways to Fireproof Your Small Business
    Start Your Business Start Your Business
    The Importance Of Accountants For Your Business
    Start Your Business Start Your Business
    How Online Coaching Can Help You Reach New Heights in Your Business
    Start Your Business Start Your Business
Reading: Offline Marketing
Connect
Start Your Business MagazineStart Your Business Magazine
Aa
  • Contact
  • Blog
Search
  • Agenda
  • Blog
  • Finance
  • Growing
  • Marketing
  • Opportunity
  • Starting Up
  • Technology
  • Wellbeing
  • Contact
Have an existing account? Sign In
Follow US
  • RSS
  • Terms And Conditions
  • Privacy Policy
  • Contact
  • Licensing
Copyright © 2014-2023 Ruby Theme Ltd. All Rights Reserved.

Offline Marketing

Start Your Business
Marketing
Share
8 Min Read

Forgotten Offline Marketing Tactics With High ROIs

New marketing strategies are implemented daily. However, while digital marketing continues to be very popular, you’ll be surprised to learn that some traditional marketing tactics still work. Therefore, it wouldn’t hurt your business to combine both digital marketing techniques with conventional ones.

Contents
Forgotten Offline Marketing Tactics With High ROIsDirect MailPrint AdvertisementBroadcast MediaEvent MarketingFace-to-Face MeetingsBillboardsNetworkingPhone CallsHandwritten Gift CardsReferralBottom Line

Let’s look at 10 effective offline marketing techniques that have a high ROI today.

  • Direct Mail

Most successful businesses still use direct mail today to grab people’s attention. While email marketing is still king, sending your customers and potential customers physical mails is very effective. It provides you with the opportunity to personalize messages for each client to catch their eye and attention.

Because customers are very demanding, sending each of them a personal message will make them feel more appreciated and important to you. Direct mails will give you a stronger reaction from them, and it is wise to utilize this traditional tactic to market new products, offers, and promotions.

  • Print Advertisement

You’ve probably heard the saying “print is dead.” But when it comes to marketing, print is a very effective strategy with a high ROI. In fact, in a recent neuromarketing study, it was discovered that physical ads are more effective for brand recognition and recall. What’s more, they’re processed more quickly by people of different age groups.

Consumers often experience digital fatigue, and they may prefer print advertising more. According to a recent study, over 30% of millennials were using ad blockers. On the other hand, 62% of millennials were found to read print ads without discarding them.

While the ROI may vary depending on your campaign and targeting measures, there’s enough evidence you need to invest more in leaflet printing.

  • Broadcast Media

This is another effective conventional marketing tactic that can help you reach your target customers. Contrary to what most people think, a large number of people still listen to the radio. You can use this and speak to them through radio ads as they commute.

You may also consider television advertising. While some consumers will leave the room when commercials come on or fast forward through them, the same consumers will enjoy watching them during popular sports like Superbowl. Besides, most people will continue to watch adverts broadcasted in between news programs.

  • Event Marketing

Creating an event that is purely for marketing purposes is an old but very effective marketing strategy. Today, most businesses combine it with charitable contributions. By creating such an event, you will provide both a big opportunity for exposure to your business and an opportunity for you to show appreciation for the community and give back.

Event marketing is effective in earning people’s trust and generating more leads. Therefore, plan your event thoroughly and create one that will be both helpful and memorable to the community. You may end up attracting the press, which will increase your exposure.

  • Face-to-Face Meetings

In order to make sales and retain your customers, you may want to consider face-to-face meetings. In a survey pioneered by Management Events, it was revealed that approximately 79% of most top executives used face-to-face meetings, which they found to be effective in lead generation.

Face-to-face meetings are more effective. This is because they allow you to read the body language of your audience and adjust accordingly. However, when communicating over email or phone, you only have tone, words, and sometimes emojis to gauge your lead’s interests. Unfortunately, they can sometimes lead to misinterpretation of the person’s intent.

  • Billboards

Billboards are another old marketing tactic that still works today. Billboards have eye-catching slogans, pictures, questions, or even sentences. They display things that will grab people’s attention as they drive, cycle, or walk and bring new customers right to your doorstep.

Billboards don’t have to be placed in busy highways or streets; they can also be placed in big hallways. Billboards are large and can’t be missed, and they will give you a huge return on investment. All you need to do is to ensure that you use a compelling slogan or image to raise awareness for your brand to get people thinking and talking about your products or services.

  • Networking

When you think about networking, what comes to mind is connecting with your peers and people with more influence. While this is true, networking for lead generation is a bit different. In business networking, you need to move to your target audience. The main agenda is to connect with them and understand their pain points, needs and wants more deeply. This also allows you to increase brand awareness.

  • Phone Calls

One of the most effective traditional methods of reaching your target customers is through a phone call. Although people have shifted to digital communication in recent years, several studies have shown that most consumers prefer phone calls over websites and emails when discovering new businesses.

In a recent study that was conducted by BrightLocal, it was discovered that 60% of consumers preferred contacting businesses through the phone. What’s more, a Forrester study showed that business owners reported a revenue increase due to outbound calls.

Although other digital channels like chat, emails, and social media are important to your business, phone calls are among the best ways for businesses to nurture client relationships.

  • Handwritten Gift Cards

During special occasions for your clients, such as birthdays, anniversaries, graduations, or any other major life event, you may want to send a handwritten gift card. A personalized message in a gift card and remembering their special days will make them feel special. Additionally, it adds a personal touch.

  • Referral

Also commonly known as word-of-mouth, referral marketing leverages your current customers to advocate for your services or products. This type of marketing costs very little, but some businesses provide a referral payment to consumers who refer customers to them.

Bottom Line

Digital marketing is gaining ground and it is working for some companies. However, because social media and SEO marketing have become too competitive, you may want to consider the above effective traditional marketing ideas that have been proven to work in the digital era.

 

TAGGED: header

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Start Your Business January 22, 2021
Share this Article
Twitter LinkedIn Reddit Email Copy Link
  • RSS
  • Terms And Conditions
  • Privacy Policy
  • Contact
  • Licensing

Get the latest from us delivered straight to your inbox

Start Your Business Magazine: The Ultimate Business Start Up Guide provides information advice and guidance for entrepreneurs and new business start ups. Get the latest from us delivered directly to your inbox.

Our website stores cookies on your computer. They allow us to remember you and help personalize your experience with our site..

Read our privacy policy for more information.

Copyright 2023 Gambit Interactive Media Limited – All Rights Reserved.

Manage Cookie Consent
We use technologies like cookies to store and/or access device information. Cookies are used for ads personalisation We do this to improve browsing experience as well as show personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}
Join Us!

Sign up to our free newsletter and never miss a hot topic!

Zero spam, Unsubscribe at any time.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?