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Scale Tech & Grow

The must-have tech needed to scale your business

Thanks to the advancements in modern technology, businesses are able to stay connected during these challenging times. There are smart tools out there that make organising and communicating with remote teams in all corners of the world plain sailing, as well as tech designed to help you interact with a global customer base.

Whether you want to scale your business internationally or ensure your teams are connected whilst working from home, video conference call provider PowWowNow give the low down on the must-have for every business.

Conference calling

Whilst it may be deemed quite old school, conference calling has proven invaluable when it comes to communications in the working world. It is reliable, affordable and easy to use as it simply requires a piece of tech based on a platform that everyone is familiar with, the telephone.

Video calling

A more modern meeting solution compared to conference calling is video calling, which is as close as you can get to being in the same room.

Interestingly, research has shown that 50% of people retain more information if visual props are included[1]. Just like conferencing, video calling is a fantastic tool to communicate with a workforce that is spread out across the globe.

Video conferencing also comes with an array of other features that encourage collaboration, including screen share, present document, online agendas, and meeting summaries. If used correctly, these features can result in productive and engaging meetings.

Webinars

A webinar is an online platform designed to host large scale events. The speakers typically have one-way communication with a remote audience who are encouraged to participate with features such as polling, Q&As and surveys. They have various use cases; a couple of examples include the training of new recruits or to showcase company announcements to customers.

Training as a process can be very pricey, especially if you are looking to train recruits who reside in different parts of the world and speak different languages. An online event is a more cost-effective solution, allowing you to present to a large, remote audience from home. And for those in time zones too difficult to attend, they can watch the training session on demand.

Instant messaging apps

An instant messaging app comes in handy when you need to communicate something that does not necessarily warrant a full-scale meeting. They are a better alternative to emails because, well it is in the name really, the messages are instant.

They do not have to be used just for communicating internally, they are also a great way of improving customer service. Scaling internationally will inevitably mean more customers. To help prevent a constant bombardment of telephone rings, you can implement instant messaging to deal with customer queries.

Social Media management tool

For businesses today, it is important to have a strong online presence, so your brand is easily recognisable. With countless businesses having some sort of presence on social media and more than three billion people around the world using social media every month[2], a social media management tool is an essential platform for gaining a larger following.

These tools allow you to control all your social networks from one dashboard and notify you each time your company name is mentioned. They can also be useful for identifying what content your customers enjoy.

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