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Business Management:

Utilising Modern Tech to Level the Competition

One of the troubles that comes with trying to manoeuvre a business through an increasingly competitive industry landscape is the relative lack of leniency. While a business operating in a vacuum would have the scope to make use of trial and error, experimentation, and to invest many hours into analysis and research before jumping, businesses today are all subject to the same fast-paced, capricious market trends that bring an entirely new meaning to the term ‘thinking on your feet’.

Not only is such a thing full of challenges; it can also be nerve-wracking without the necessary preparation.

That said, the keyword throughout the challenges posed to any business start-up is adaptability – namely, the propensity to assimilate new services, tech and software into your operations to ensure that you are always working at the forefront of what is possible. Here are some ways to utilise modern tech to ensure that a business can move up a level against the competition.

On the topic of e-commerce

E-commerce is currently experiencing an unprecedented level of demand as an increasing number of businesses opt to move their commercial operations solely onto the web. In essence, while e-commerce may have once represented another string to their bow, it is now increasingly becoming the be-all-and-end-all for many businesses.

The same goes for the B2B industry – a fact which has given rise to specialist B2B e commerce platforms, specifically designed to facilitate a seamless transition into digital sales, and ensure that businesses are equipped to scale up their operations alongside growing demand. 

In this way, businesses – both B2B and B2C – can capture one of the most significant markets in existence today: mobile phone users. Increasingly, the emphasis is being placed on platforms that work seamlessly across all mobile devices as well as desktop.

Using social media outreach to get ahead

When it comes to search engine optimisation (SEO), one of the best ways a business can move forward would be with the help of social media influencers. Outreach tactics involve sending emails to clients who could potentially help a company, and social media outreach includes letting influencers know that you are willing to work with them.

The world of independent content creation is more diverse – and thus more receptive to niche products and service – than ever before. Identifying the right creator – and, by extension, the right audience – may take some time, but it will offer you a shortcut to some of the most valuable markets available to your company. 

Don’t Ditch Your Email Marketing Campaign

There is a reason why email marketing remains one of the most widely favoured tools for customer communication; not only can it be largely automated at a relatively low cost, but it can utilise great swathes of existing customer data to ensure a more personable approach to marketing. 

Investing into your email marketing campaigns has the potential for a high ROI, and a much more open line of communication between your business, and your customers. 

While it might take some time and effort, expanding your reliance on tech, and ensuring that your business is equipped to excel within an increasingly digital landscape will put you on the right path for success in 2021. 


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