How Can Business Owners Use Their Personal LinkedIn Page To Generate Leads?
LinkedIn is a very popular platform for business professionals and people often use it to connect with potential employers or business partners. It’s also great for staying up to date with the latest developments in your industry. Creating a business page on LinkedIn is also a good way to generate new leads. But a lot of business owners underestimate how effective their personal pages can be too. It’s more approachable than your dedicated business page and many people prefer to take a more personal approach to business, especially in the B2B sector.
If you don’t have a personal LinkedIn page yet or you have been neglecting yours, here’s how you can use it to generate leads for your business.
Setting Up Your Page
First things first, you need to set up your personal LinkedIn page in the right way, so you can give a good impression to potential customers. It’s a good idea to look at some examples from established business leaders first so you can get an idea of what they are doing. This page from Wayne Blazejczyk is a prime example of how to create a great personal LinkedIn page that lists all of your achievements. You only need to scan through the profile to see that he is a highly qualified business leader, which means that he’s making the right first impression.
You always need to use a photo because profiles without photos are around 9 times less likely to be viewed. Make sure that you choose a professional headshot because this is the first thing people will see on your profile.
Next, you need a profile headline. This will tell people what you do and what your business is, and this is an opportunity to sell the company. Make sure that you create a concise headline that highlights your business successes. If you have won awards, for example, this should be in the headline. Think about who your perfect lead and what they are looking for in a business, then write a headline that fulfills those criteria.
From here, you need to start building the rest of your profile and writing the summary and skills sections. Remember, even though this is a personal profile, do it with the business at the center and link everything back to the main selling points of your company.
Building A Network
Once your profile is ready, you can start building your network. Syncing your contacts is the easiest way to make a few connections right away. LinkedIn will ask permission to access your emails and then automatically make connections with anybody you know. Then, you can start looking through profiles and sending manual connection requests to anybody that you think could be a potential customer. The fact that it’s coming from a personal account means that people won’t feel as though you are instantly trying to sell them, and they will be more inclined to explore your profile.
Using your personal profile to generate leads is often more effective in the B2B sector, so don’t focus all of your attention on your dedicated business profile.