By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Start Your Business Magazine
  • Store
    Merchandise
    Subscribe
  • Features

    Grow, expand and leverage your business..

    Grow your start up business with our experts and industry insiders…

    Get Started

    Quick Links

    • Agenda
    • Business Books
    • Marketing
    • Technology
    • Wellbeing
    • Finance
    Reading: Marketing Strategies

    Our Newsletters

    Our website stores cookies on your computer. They allow us to remember you and help personalise your experience with our site..

    Read our privacy policy for more information.
  • Book
  • Trending
    Uncategorized

    The Spending Review 2025

    Following the Spending Review 2025, The Global Payroll Alliance (GPA), has analysed the…

    agenda

    Smartphone Apps Tracking You

    The smartphone apps collecting your personal data for their own benefit... Rank…

    Finance

    5 strategies for future-proofing your small business against rising costs

    As we move through 2025, small businesses across the UK are facing…

  • Topics

    Topics

    • Agenda
    • Blogs
    • Book Review
    • Business Advice
    • eCommerce
    • SME Update
    Reading: Marketing Strategies
    • Events
    • Business Experts
    • Featured
    • Franchise
    • Growing Business
    • Health
    Reading: Marketing Strategies
    • Finance
    • Franchise Experts
    • How To
    • Interviews
    • Just for fun
    Reading: Marketing Strategies
    • Lifestyle
    • Making money
    • Manufacturing
    • Marketing
    • Money
    • Property
    Reading: Marketing Strategies
    • Starting Up
    • Taxation
    • Technology
    • Wellbeing
    • Women in Business
    Reading: Marketing Strategies
Reading: Marketing Strategies
Connect
Start Your Business MagazineStart Your Business Magazine
Aa
  • Magazine
  • SEO – Backlinks
  • Book: Start Your Business
Search
  • Agenda
  • Book Review
  • Blogs
  • Finance
  • Growing Business
  • How To
  • Interviews
  • Marketing
  • SME Update
  • Starting Up
  • Technology
  • Wellness
  • Contact
Have an existing account? Sign In
Follow US
  • RSS
  • Terms And Conditions
  • Privacy Policy
  • Contact
  • Licensing
  • SEO
Copyright © 2014-2023 Ruby Theme Ltd. All Rights Reserved.

Marketing Strategies

Start Your Business
Marketing
Share
5 Min Read

What Defines A Good Marketing Strategy?

Marketing is essential if you want your business to succeed and grow. Having a good marketing strategy in place means that you can confidently spend the right money in the right places and offer your customers and potential customers an all-round great experience. What is it, though, that makes a good marketing strategy?

Contents
What Defines A Good Marketing Strategy? Know Your Product Branding Promotions Pricing 

 Know Your Product 

In order to properly market your product, you need to really know your product. What is it that it can do that makes it stand out from the crowd? What is it that makes it unique? You need to know every detail of your product’s features and benefits, and you need to understand just what it is that makes it work. When you have these details, your marketing strategy will be a lot easier to determine, as you’ll know what to advertise to ensure people want your goods or services. You may want to conduct market research with expert market research agencies to find out what the public thinks – or you could listen to online feedback, even if it’s criticism (even poor feedback can help you). 

Branding 

Branding is essential when it comes to working out a good marketing strategy. Having the right kind of branding means that your product will stay in people’s minds and that it will be the first thing they think of when they need whatever it is you’re selling. Creating a memorable brand is not as easy as you might think, so take your time over it. If you want professional help, a branding company will be able to create extraordinary campaigns to push your brand and product even further into the public’s consciousness. Using your brand in your marketing strategy is essential; it needs to be cohesive and stay within the message of your brand otherwise people will become confused and won’t be sure whether they can truly trust your company. 

Promotions 

Part of a good marketing strategy is having the right promotions at the right time, in the right places. Products won’t sell themselves until you are a household name (and even then, it’s not guaranteed), but to get there, you need to promote your products as much as possible. There are many different ways to advertise, such as TV, radio, Google AdWords, Facebook, local or national newspapers, even on the side of a bus, but if you aren’t targeting the right people, you will waste your money. It’s important to know who is buying your product (more market research can tell you this) so that you can tailor your marketing strategy towards them. 

Ensuring that the right people see your ads is crucial – you can have an amazing product, but if no one knows about it (or the people who do know don’t want or need it), you still won’t sell any. Market to the right groups, and you’ll sell a lot. It makes a big difference. 

Pricing 

Getting your pricing right is another crucial element of your marketing strategy. Pricing your items too high will put people off, of course, but did you know that pricing them too low will do the same? People may think that they are cheap for a reason and mistrust them, and you. Working out the ideal price point combines more market research (see what your competitors are charging) and how much profit you want to make. You can even charge the same as a competitor but throw in a free gift or upgrade at the same time, making your product worth more. 

TAGGED: header

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Start Your Business September 22, 2021
Share this Article
Twitter LinkedIn Reddit Email Copy Link
  • RSS
  • Terms And Conditions
  • Privacy Policy
  • Contact
  • Licensing
  • SEO

Get the latest from us delivered straight to your inbox

Start Your Business Magazine: The Ultimate Business Start Up Guide provides information advice and guidance for entrepreneurs and new business start ups. Get the latest from us delivered directly to your inbox.

Our website stores cookies on your computer. They allow us to remember you and help personalize your experience with our site..

Read our privacy policy for more information.

Copyright 2023 Gambit Interactive Media Limited – All Rights Reserved.

Manage Cookie Consent
We use technologies like cookies to store and/or access device information. Cookies are used for ads personalisation We do this to improve browsing experience as well as show personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?