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Small Business, Big Lessons Podcast

Small Business, Big Lessons Small Business, Big Lessons is a new podcast from Buffer that goes behind the scenes with inspirational small businesses who are truly driving innovation and redefining how work happens.

  • Episode 1: Getting better at staying small
    by Buffer on October 21, 2021 at 11:00 am

    Can small businesses have an outsized impact? Is there a way to stay small and push against the cultural conditioning of ‘scale at all costs’? What makes a business truly great? Shawn Askinosie left a successful career as a criminal defense lawyer to start a bean-to-bar chocolate factory. Askinosie Chocolate has provided over a million school lunches to malnourished children in Tanzania and the Philippines, and recently named by Forbes as “One of the 25 Best Small Companies in America” - living proof that small companies can do good and still be profitable.This podcast is produced by Buffer, an affordable and intuitive social media marketing software used by over 160,000 small businesses to build their brand on social media.

  • Episode 3: Building in public
    by Buffer on October 21, 2021 at 11:00 am

    What does it mean to build a business in public? Should you share business decisions in real-time and admit to your mistakes publicly? Is there value to involving your audience in the creative process? When Becky Okell and Huw Thomas first started dating, Becky stole one of Huw’s one-of-a-kind vintage jackets. The pair decided to remake that jacket and started sharing the whole journey on Instagram. This led to them founding Paynter Jacket Co. Their limited-edition jackets are only available four times per year and sell out in minutes, so their online store has only ever been open for 95 minutes.This podcast is produced by Buffer, an affordable and intuitive social media marketing software used by over 160,000 small businesses to build their brand on social media.

  • Episode 2: Staying true to your why
    by Buffer on October 21, 2021 at 11:00 am

    What does it look like to stay true to your "why", and how can it lead to better business decisions? Finding your why and building a business around that is something we hear a lot but how does it work in reality? Features Stephen Tracy, a data strategist who left Google to build a B-Corp-certified and sustainable scented candle business Keap.This podcast is produced by Buffer, an affordable and intuitive social media marketing software used by over 160,000 small businesses to build their brand on social media.

  • Episode 4: Employee ownership
    by Buffer on October 21, 2021 at 11:00 am

    What’s driving the growth of employee-owned businesses? Can employee ownership solve the tension between employees and owners? How does it benefit SMBs? Trident Booksellers & Cafe, a globally known, one-of-a-kind coffee shop in Boulder, Colorado (USA), takes us through how and why they became an employee-owned company.This podcast is produced by Buffer, an affordable and intuitive social media marketing software used by over 160,000 small businesses to build their brand on social media.

  • Episode 5: People-first business
    by Buffer on October 21, 2021 at 11:00 am

    What does the future of work look like? What would happen if work was less about businesses and what they need to grow, and more about people and what we need to live meaningful lives? And what would happen in a world where we didn’t actually need to work? This episode dives into the world of people-first business and the post-work economy with Wildbit co-founder Natalie Nagele, looking at what happens when people come before profits, and purpose means more than productivity. This podcast is produced by Buffer, an affordable and intuitive social media marketing software used by over 160,000 small businesses to build their brand on social media.

  • Episode 6: Open book management
    by Buffer on October 21, 2021 at 11:00 am

    Since Zingerman’s first opened its doors in 1982, it has become an institution in Ann Arbor, Michigan. On the surface, it’s a collection of food-related businesses, each with its own specialty, all located in the Ann Arbor area. But dig a little deeper and you’ll realize that Zingerman’s is an incredibly unique business. Named “The Coolest Small Business in America” by Inc Magazine, it was the inspiration behind Bo Burlingham’s book Small Giants. In this episode, Zingerman’s co-founder Ari Weinzweig shares how its commitment to sharing as much information as possible with everyone in the organization has helped its community of businesses to thrive.This podcast is produced by Buffer, an affordable and intuitive social media marketing software used by over 160,000 small businesses to build their brand on social media.

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