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Product Launch

How to Make Your First Product in 6 Easy Steps

So you’ve got a product concept and want to put it into action through your company? Wonderful news! However, producing your own product requires more effort than you may imagine, and there are steps you must take before even considering placing it on store shelves. Don’t know where to begin? Take a look at this helpful guide on how to produce a great first product!

Know who you’re selling to 

As nice as it would be, you won’t be able to target your product to everyone, so figure out who your target market is. For example, if you’re selling cleaning supplies, you should target homemakers, mothers, and the food industry. You can go to the next stage after determining who you’ll be selling it to.

Examine your alternatives for production

If you already know how to make things, you can skip this stage. If you don’t, however, you’ll have to figure out how to make your goods. Various manufacturers may be required depending on the nature of your product. You’d need to find a manufacturer for both the product and the carton/bottle if you were selling a cleaning product.

If your product is more than meets the eye, you’ll have to look further into the production stages. For example, if you’re designing a new and improved part for a supercar, you’ll need to find precision engineering specialists to help you complete this. That is, of course, unless you already have these skills.

Design your packaging

You’ll need to design the packaging that will surround your carton/bottle after you know who you’re selling to and how your product will be made. Consider who you’re trying to sell it to and create a design that will appeal to them. To make your product stand out from the crowd, avoid following the lead of similar products.

Choose distribution methods

Because not all distribution strategies will work for every product, you’ll have to figure out what will. In today’s world, there are numerous ways to distribute goods, and it may be a case of trial and error at first. Choosing well-known means of distribution that are unlikely to fail, on the other hand, is your best chance at the start of the process.

Make use of product testers

The next step is to get your product tested by experts who are both objective and opinionated. Using bloggers to test your product is an excellent approach to not only receive the reviews you need for your website, but also to gain internet exposure. It’s a quick and easy approach to find the information you’re looking for.

Find a spot in the market

Finally, you’ll need to locate a market for your product after it’s been packaged, manufactured, created, and tested. If a large number of products similar to yours are released, yours may become lost in the shuffle. If you use your time wisely, your product should be a success!

Follow this six step plan to make your first product and enjoy watching it fly off the shelves!

 

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