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Attracting Investors

Sure-Fire Ways to Attract Business Investors

Convincing people to invest in your business is often the hardest part of starting a business or trying to grow a successful small company. Luckily, we’ve put together a list of some of the most effective ways to attract business investors right now, so why not take a look and start building your business today?

Utilize your network

Often, soft-selling works better than giving a hard sell on your business, and one of the best ways to soft-sell your business is via your existing network of contacts. Put out a feeler and make it known your company is looking for investment and people who already know and respect you and your business will often make themselves known to you.

Try multi-panel lenders

If you have a solid business idea and proven results then lenders like Fairway Finance, which use a panel of lenders to decide who they will grant business loans to, are often your best bet because you have more people to potentially imprese, and you only need to impress a few of them to get the greenlit. This is in stark contrast to most bank loans where one person will be making a decision, which means if they don’t like your idea, you have no chance.

Make some money first

This is a tough one because often, you need money to make money, but if you can get a small amount of products made up, do a bit of guerilla marketing, and make those initial sales, then the fact you have made money and built up a small customer base will make it more likely that people will be interested in investing in your in the future.

Get a mentor 

If you can find a mentor who believes in you and your business and who is also successful in their own right, people will be more interested in what you do and what you have to say, due to your connection to said mentor. Not only that, but a good mentor can help you create better porches and present your metrics in the best possible light to attract investors too.

Get your customers to be your investors

If you have developed a great product or service that you know people would be interested in if only you could get it off the ground, crowdfund it. Make a video pitch explaining your products and how much money you need and post it on Kickstarter or similar. Fans of the product can then pledge money to you which you will reward with a finished product or various other incentives, and you can use that money to make your business dreams a reality.

As you can see, there were lots of very good, pretty foolproof ways to secure the investment your business needs today no matter where you are in your journey or what kind of business you are running. So, what are you waiting for? Get out there and make it happen! Seize every opportunity and make your business the success you know it can be.


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