Free Tools From Google You Should Be Using
We cannot deny the big hold that Google has on the world of technology today. This is something that businesses of all sizes should be making the most of, as there are some really great tools out there at present. With that being said, let’s take a look at some of the free Google tools your business should leverage to move forward online today.
Google Webmaster Tools
There is only one place to start! We are, of course, going to begin with Google Webmaster Tools. This product is incredibly beneficial because it means you have extensive amounts of data readily available to your business. This gives you the power to learn huge amounts about your website’s optimisation, the health of your site, the configuration of your site, and your traffic levels.
YouTube is owned by Google, so it is only natural to find it on this list when you think about the power of video marketing today. YouTube is a huge platform because it gives you the ability to reach billions of people around the world. There are many different types of video content that you can make as well, from educational pieces and video demos to behind the scenes footage and customer testimonial videos. The sky is the limit, and video consumption is only on the increase. However, don’t forget to use a cloud backup service so you don’t lose any of your best work!
We are sure that you have probably heard of Google Analytics before, as it is one of the most powerful platforms out there right now for business owners. You can learn so much about your online presence, from your users’ languages and locations to what social networks people are visiting in order to find your website. Knowledge is power, as they say, and this is really what Google Analytics is all about. It helps you to understand what is going on online so that you can continue to make adjustments and improvements, moving your brand forward all of the time.
Next, Google Alerts is another free tool from Google that you should be using. This gives you the platform so that you can keep up to date with everything going on related to your Google searches – from the latest news surrounding your keywords to any mentions of your brand. You can input a search query and you will get a snapshot of the results that will come up, as well as other pieces of useful information.
A final tool that you simply need to be using is Google Insights. This gives you the power to search for keywords so you can understand their trends over a set time period. This means you have the ability to view worldwide search trends over a specified period, search volume per region, if a keyword is getting more popular, and so much more. This is a must-have tool so that you can master the online space for your brand.