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Customer Service

5 Ways Better Customer Service Can Improve Your Business

If you’re looking to grow and improve your business, one of the easiest places to start making changes is with your customer service. Many business owners fail to realise the tremendous impact this function can have on your company – but remember that customer experience is everything. 

You can use tools like ServiceNow Customer Experience software as a means by which to take control of your customer service and improve it tenfold – and here are some good reasons why you should. 

Customer Retention

Retaining existing customers is way more affordable than acquiring new ones – but you already knew that. But what gets a customer to stick around? A product or service they love, good pricing, and you guessed it, great customer service. 

Customers will be more likely to walk away and look for a better option if they’ve had a bad customer service experience, no matter how much they love your goods. So keep this in mind as a reason to level up the customer service you’re providing to those who are already loyal. 

Represent Your Brand

Your customer service is a good opportunity to represent your company’s values and vision. The way you treat your customers and handle problems and questions can speak volumes about your business and what it cares about. Naturally, your customers want to feel that you care about them.

By using high-quality software like customer service chatbots and providing quick, friendly service to your customers, you’ll be showing them exactly what you stand for: nothing but the best. 


When people have a good customer service experience, they’re even more likely to talk than when they’re simply happy with a product or service. Your customer service is your chance to showcase exactly why you’re worth recommending. Happy customers who are treated well will shout your name from the rooftops.

You can even make use of referral marketing strategies to help boost sales if you want to increase your word-of-mouth advertising. 

Customer Loyalty

Many business owners fail to recognise the importance of customer loyalty. Earning customer loyalty means that your clients will keep choosing you, over and over again. To achieve this, you need to do more than just provide them with the goods. In these cases, a personal relationship and exceeded expectations are key.

Customer loyalty will help your company grow, increase your sales and profit margin, and even gain new customers in the process. Remember that your customers are worth the effort – they keep your business afloat. 

Important Data

Finally, if your customer service processes and systems are up to scratch and performing as they should be, you can use these to gather valuable data about your customers’ needs and wants.

This can be done by gathering feedback, or simply monitoring complaints, compliments and buying behaviours using your existing systems. In this case, having the right software is crucial, and employing staff that know how to use it is even more important. The more you know, the better equipped you are to improve. 


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