3 Essential Components Of A Refined Brand Image
Everyone knows the basics of developing a brand image. You design a logo, a style of voice expressed through your copywriting, and consider your packaging requirements. Keep consistent enough with this, and over time you’ll refine your brand image in the best way.
Yet of course, branding isn’t just about hitting the right notes at the right times, but also considering what song you wish to play. For this reason, it might be worth going back to the drawing board and genuinely considering what your brand is hoping to express.
This can be tough to identify, especially if you wish to offer a more premium, perhaps luxury, or highly professional brand image that distinguishes yourself from the competition. Think of how much money Apple spends on making their tech products seem cutting-edge, utterly beautiful, and near-fashionable items thanks to the investment they put into web and graphic design, as well as the minimalist packaging they send out. None of this is accidental.
In this post, we’ll determine three essential components of a refined brand image, and how that might aid you in the future:
The Offices & Headquarters You Work From
If you have creative control or ownership over your offices, headquarters or outlets, it’s important to take pride in them. Stone suppliers that can help fit perfect finishes to your building or curate the best exterior environment showcases a premium design and the willingness to invest in the details that matter. To use the Apple comparison again, all of their retail stores are picturesque, clean, and often white, showcasing a clean and consistent imagine in line with the products they produce. Think of how your building represents your brand, as even dirty windows can have an effect.
The Quality Of Your Website & Apps
It’s essential to consider the quality of your website and apps, and how they speak to your coding development. It’s not a bad idea to bring in a web design team from an outsourced agency to help you cultivate a renewed package, perhaps allowing for further utilities such as account management, refining web security, or making your app compatible with other platforms such as the Android store. The responsiveness and UX/UI layout will make a tremendous difference here; aiding you in delivering your value remotely through a range of exceptional digital means.
Your Brand’s Personality
It’s good to implement a brand personality, but not just through the pretty logo or copywriting you partake in. Generally, actions undertaken can help express a brand’s priorities more. So for example, a local charcuterie selling some premium cheese and meats might run a blog from their cheese experts, bringing history, insight and booking tables for tasting sessions in the best way. If this can add some sparkle and class to a business as modest as this, you might find that a careful, value-added approach works wonders for you as well. In the long run, this will make a tremendous and valuable difference.
With this advice, we hope you can curate a refined brand image, deliberately and from a quality-first approach.