Brand Momentum by Tony Lewis
In Brand Momentum: The #1 Growth Metric for Every Boardroom, Tony Lewis, founder and CEO of leading strategic market research consultancy Vision One, delivers an insightful and transformative guide for everyone invested in brand growth – for immediate impact and looking long-term.
It’s a groundbreaking book packed with cutting-edge research and innovative strategies, to harness the tremendous power of momentum theory, an exciting new concept developed by Lewis, which promises to not only transform, but also predict the future potential of brands, in any sector.
Essential reading for business owners, brand managers, and marketing professionals alike, it explores the psychology of Brand Momentum and introduces the Brand Velocity Score (BVS), an innovative metric which allows users to assess their brand’s current performance while mapping its potential for future resilience in an ever-changing market.
The book’s strength lies in its practical insights, bolstered by real-life case studies that make the complex relatable and, more importantly, actionable. Lewis combines his extensive marketing industry experience with a scientific approach to deliver sophisticated new strategies, breaking everything down into structured, digestible advice so readers can apply what they learn immediately. As a go-to resource, then, it serves not only as a roadmap for immediate impact but also as a long-term blueprint for navigating the inevitable ups and downs of branding.
Brand Momentum has been described as “the playbook” every marketer and business leader needs in their arsenal, and whether you aim to boost your brand’s visibility or ensure its sustainability, it will equip you with the key tools and knowledge necessary to stay relevant and thrive against the competition.
Brand Momentum by Tony Lewis is out now, priced £24.99 in hardback, £14.99 in paperback, and £9.99 as an eBook. For more information, visit www.tonylewis.me