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Data Strategy: How to profit from a world of Big Data, analytics and the Internet of Things

By Bernard Marr is be published by Kogan Page,


You’ve probably heard the buzz words ‘Big Data’ and ‘The Internet of Things’ a lot in recent years, but for many small businesses and start-ups these phrases can feel like they’re either not a priority or just irrelevant to them. The reality is, however, that in today’s digital world, data is now shaping all aspects of our lives, changing the way we shop, the way we work and even the way we vote, so any business that underestimates its importance risks being left behind.

This insightful new book demystifies data, and provides the kind of accessible guide that will help business leaders really understand the value that data can bring. It provides a clear blueprint for how even small businesses can define and execute an effective data strategy, explaining daunting topics like data infrastructure, predictive analytics, machine learning and security in practical terms with real life case studies including Walmart, RBS and NASA.

When it comes to learning about data, it is hard to imagine a better teacher than the author, Bernard Marr. He advises governments and world-leading technology brands such as Google, IBM and Microsoft on how to use data, but in this book he manages to share his vast experience and invaluable insights in a practical way that even start-ups can use to shape the future of their organisation.


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