Refreshing Your Social Media Strategy
Social media is an excellent way to grow your business, advertise your service, promote your content and communicate with your audience. It’s cost-effective, fast and gives you a way to reach a lot of people quickly. But, like many things in today’s world, social media changes rapidly. If you’ve been sticking to the same strategy for years, then it might be time to take a look at refreshing things a little.
The beauty of social media, however, is that you don’t need to make sweeping changes to see results. If your campaigns are working, your following is growing and click-through rates are high, don’t stop what you are doing. Add to it instead.
Do Some Market Research
This year and our time in lockdown especially have seen our use of social media grow massively. It also means that we’re experimenting with different platforms and that people who may have previously played it safe with Facebook are now dancing on TikTok or testing out new Snapchat filters. Your audience might still be using the platforms that they enjoyed last year, or they may have started to spend more time elsewhere. Do some market research, find your audience, and learn how to use Snapchat on your computer at https://setapp.com/how-to/use-snapchat-on-mac.
Make More Videos
Video has been growing in popularity online since the invention of YouTube. But, platforms like TikTok and Instagram stories have made videos easier to create and share and given people far more options to get creative without specialist knowledge or investing in costly equipment. If you aren’t already producing videos for your social media channels, it is time to start.
Repurpose Old Content
One of the worst things about social media is that it moves so fast, it’s easy to get missed. But, this can also be an opportunity. People consume so much content that it’s easy to forget things. Repurposing old content, by making some changes, editing, adding, and reposting to different platforms is an easy way to refresh your strategies. Look at posts that were particularly successful and ask yourself what you could do to update them.
People don’t want boring, faceless business profiles anymore. They want to get to know the faces and the personalities behind the business. They want behind the scenes access, and they want to see more of the real you. Vanishing content like stories is a great way to let people in.
Build a Community
If you can build a community on social media, you’ve got a great head start moving forward. Don’t just share and check out. Engage, ask questions, offer advice, build community pages and get to know your audience. This can boost engagement, loyalty, sales and CTR.
One of the best things about social media is it’s cheap. In fact, if you don’t want to, you don’t need to pay a penny. This gives you a risk-free way to trail new techniques, to focus on different areas, and to take chances with your content. Just remember, social media moves quickly, and so you need to too.