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 by Julia Shalet 

The Really Good Idea Test offers 7 practical steps to test an idea and find out if it really is worth pursuing. It might be an idea for a new business launch, a development to an existing product or a major life decision, but the simple process will help you understand what people really want and spot potential downfalls before you commit time and resources on them. 

With common pitfalls to avoid and top tips signalled throughout, this test is hands-on and is an early checkpoint to see if your idea is good or not. By the end of the test you will be able to move forward with confidence, making decisions based on evidence of what people want and need, rather than incorrect assumptions.  

 The author, Julia Shalet, is known as Product Doctor, and has developed The Really Good Idea Test through 20+ years of working on a diverse range of award-winning propositions. The book takes you on a journey through her proven process, starting with writing a hypothesis, identifying risks and testing your idea with face-to-face research. She provides templates throughout with helpful advice on how to complete them. Finally, the journey ends with a clear decision to either pursue the idea or stop – but crucially, she emphasises that we mustn’t be afraid to stop, learn from our failures quickly and move on.  

 The Really Good Idea Test is for all innovators – from start-up concepts to big corporate product ideas, from community-based projects to those with international revenue streams, for senior execs through to people with no innovation experience. This book shows that there is no excuse to sit on your ideas and wait for someone else to do it instead! 

 The Really Good Idea Test is published by Pearson, £16.99. 


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