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Marketing Board Strategy

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Top Tips on Making Your Business Stand Out from the Crowd

Whether you have an online retail business or you have turned your blog into a business, you will want to ensure you can make it stand out from the crowd to ensure you get the customers you want. This means making use of all the tools out there to make your business stand out from the crowd.  Research has shown that many more people are shopping online and will continue to do so. Below are some top tips to help you stand out from your competitors.

Information Hub

This means offering your customers information on issues that would be of benefit to them. No matter what type of business you are in, if you offer information and education to your customers you will retain their custom and indeed increase your customer base. This may mean hiring the services of an expert in a particular field to write a blog for your website. You could also decide to hire motivational speakers and host events online. Creating this type of content means you are putting your customer first and trying to help them with the issues they are dealing with instead of just wanting them to buy your product.

Go-to Authority

This means you offer expert advice and guidance on a particular topic or set of topics. You can become the go-to authority where people will contact you for advice. This can be customers but it can also be the media. Putting yourself forward as a spokesperson will allow you to increase your profile and that of your brand. This will surely increase traffic to your website. 

Social Media Presence

Of course, most businesses are on social media but a lot don’t know how to interact on the likes of Facebook, Twitter, or LinkedIn. Understanding how each platform works, how it can help you increase your presence, your brand and attract customers is important. You can use social media for market research purposes, you can use it to ask your customers questions, get feedback and encourage your customers to interact with you and your business more. 

Emailing List

While social media is an instant interaction with customers, making use of an emailing list is important to update your customers on what the business is doing. This means sending emails that are both informative, interactive, and meets their needs. If you want to build your email list then a good way is to offer something free for signing up for your newsletter. 

Be Unique

Sit down and work out what is unique about your business, find your niche within your sector and share this with your customers. Find ways to offer something different than your competitors which will help you stand out online.  This could be as simple as offering a click and collect service or a discount off products you sell.

Conclusion

These are just a few ways that you can make your business stand out online. Sitting down and working through a strategy and plan to implement these will help you ensure you put them into action and can indeed stand out from the crowd when it comes to your online presence.

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