By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Start Your Business Magazine
Friday, Jul 10, 2026
  • Connect:
  • Podcasts
  • Get the Book!
  • Contacts
  • Starting Up

    Starting Up

    a guide to starting a business

    • Business Planning
    • Business Ideas
    • Startup Checklists
    • Company Formation
    Reading: Rhys Marc Photis
    • Business Banking
    • How to Guides
    • eCommerce
    Reading: Rhys Marc Photis
  • Funding

    Funding

    raising finance and managing cashflow

    • Start Up Funding
    • Grants
    • Business Angels
    • Venture Capital
    Reading: Rhys Marc Photis
    • Venture Debt
    • SEIS/EIS
    • Growth Capital
    • Bridging Loans
    Reading: Rhys Marc Photis
    • Commercial Mortgages
    • Invoice Finance
    • Merchant Cash Advance
    Reading: Rhys Marc Photis
    Get Quotes
  • Running

    Running

    managing a small business

    • Advertising
    • Social Media
    • Email Marketing
    Reading: Rhys Marc Photis
    • Card Machines
    • Payment Gateway
    • Payments by Phone
    Reading: Rhys Marc Photis
    • Remote Working
    • Serviced Offices
    • Virtual Office
    Reading: Rhys Marc Photis
  • Growing

    Growing

    scale and grow your business

    • Scaling
    • Finance
    • Technology
    Reading: Rhys Marc Photis
    • Accounting
    • Manufacturing
    • Tax
    • Marketing
    Reading: Rhys Marc Photis
    • Import Export
    Reading: Rhys Marc Photis
  • SME Update

    SME Update

    the latest news and expert advice

    • Lastest
    • Business Experts
    • Blogs
    • Business Advice
    Reading: Rhys Marc Photis
    • Interviews
    • Books
    • Events
    • Agenda
    Reading: Rhys Marc Photis
    • Wellbeing
    • Women in Business
    Reading: Rhys Marc Photis
Reading: Rhys Marc Photis
Newsletter
Font ResizerAa
Start Your Business MagazineStart Your Business Magazine
  • How To
  • Books
  • Podcasts
  • Interviews
Search
  • Agenda
  • Contact Us
  • Book Review
  • Blogs
  • Finance
  • Growing Business
  • How To
  • Interviews
  • Categories
    • Marketing
    • Startups
    • Advertising
    • Market Trends
    • Tech Moves
  • Marketing
  • SME Update
  • Starting Up
  • Technology
  • Wellness
  • Contact

Trending →

Investing in ETFs

Marketing Agencies

How to Start a Building Material Business

Communicate Better

The Strawman Theory Explained

Follow US
Start Your Business Magazine > Blog > Interviews > Rhys Marc Photis
Interviews

Rhys Marc Photis

Start Your Business
Share
8 Min Read
SHARE

Q&A with Rhys Marc Photis, author of The Turquoise Brick Road 

‘Time is running out, and we can achieve so much more’  

Contents
  • Q&A with Rhys Marc Photis, author of The Turquoise Brick Road 
    • Can you briefly describe what the Turquoise Brick Road is about? 
    • Who is Dr. Clare Graves? 
    • What appeals to you so much about the work of Dr. Clare Graves? 
    • Why did you write the book? 
    • How would this book have influenced your younger self? 
    • Who should read The Turquoise Brick Road? 

The challenges of the 21st century can only be tackled in one way: together! In his insightful new book, The Turquoise Brick Road, changemaker Rhys Marc Photis reveals how a theory created by US psychologist, Dr. Clare W. Graves, some 60 years ago can help create shared understanding, awareness and most importantly, a viable way forward for modern society. Here, we speak with Rhys to find out more.  

Can you briefly describe what the Turquoise Brick Road is about? 

Drawing on the original work of Dr. Clare Graves, The Turquoise Brick Road  is designed to be a fun, thought-provoking read, making the Graves Value System (GVS) more accessible to a mainstream audience. Including 8 stories and over 500 illustrations by Craig Cornock, it provides a stark and significant reminder that we have more in common than separates us. 

For those not familiar with his work, The Graves Value System (GVS) is a two-tiered system which describes eight levels that epitomise human development to date. Each stage represents a specific worldview based on certain values, beliefs and behaviours, and a place where the people who uphold that view feel at home. As individuals move through the stages, they learn that specific values and ways of living that were once appropriate no longer are, due to changed circumstances. The model implies that human nature is not static and people need to adapt their values and mindset in order to develop. As people progress or regress, they swing between individualistic and communal or collective values. 

Who is Dr. Clare Graves? 

Dr. Graves was a professor of psychology and the creator of the emergent cyclical theory of adult human development. His value-based framework was developed as a means of validating the work of his friend, Abraham Maslow, who went on to develop the well known ‘Hierarchy of Needs’ theory. Sadly, Dr. Graves died before his work could be published but some people have gone on to apply his logic to areas such as social change, personal or organisation development. You might have heard of Spiral Dynamics, Ken Wilber’s Integral Theory or Frederick Laloux’s Reinventing Organizations.  

What appeals to you so much about the work of Dr. Clare Graves? 

One of my main reasons for writing this book was to honour Dr. Graves – a hard-working visionary who deserves greater acknowledgement. Many other geniuses, like Socrates, Vincent van Gogh, Nikola Tesla, and Dr Subhash Mukhopadhyay, only received the level of appreciation they deserved long after they had passed away; much more valuable insight has potentially been lost forever. I believe that what Dr. Graves developed is truly groundbreaking and can help us to stay true to ourselves, unlike what I did in my youth. Looking back at my career path, I understand when and how I progressed. However, many changes were unclear and stressful at the time. I wish I’d had the clarity then that I have now. Dr. Graves gave me a greater appreciation for and insight into who I am as an individual, who we are as society, and where we are heading.  

Why did you write the book? 

We live in a world where we are too often disconnected and disassociated from one another: politicians from the public they serve, executives from their employees, people from the producers of what they consume, and so on. Furthermore, this world is becoming overly complex and confusing. Mission-critical challenges like politics, climate change, and the leadership crisis, create much distorted noise that causes us to miss opportunities to come together. The GVS framework helps create a shared understanding, awareness and way forward. The book is my way of future-proofing myself and my business in a way that I hope others will be inspired to follow. In many ways it means understanding and working with natural patterns and dynamics; rather than against them 

How would this book have influenced your younger self? 

It would have been transformational. Let’s be fair, most of us start off guided by our parents and then try to figure out our lives as we go along. In the beginning, it is all about doing – getting things done, learning and exploring. I was too busy to look at the bigger picture when I was young. Had I known about the universal roadmap that Graves designed, I would have made much better career choices. As it goes, I didn’t stumble across the work of Graves until I was well into my professional career. Since then, the GVS stages continue to provide me with a broad but clear professional roadmap and underlying logic. In short, it helps me to understand how to be more true to myself and live in more harmony  

Who should read The Turquoise Brick Road? 

Obviously I am biased, but the truth is everyone and anyone should read it! The GVS framework is applicable to young people and old, to social situations, relationships, careers, politics and organisations of all sizes. I believe the framework that Dr. Graves developed is mission critical for the continuation of our human development.. I really fear that we are running out of time and our ignorance is killing our habitat, the very basis of our existence and evolution. I strongly believe that this shared insight will help us become more self-aware, develop more understanding and tolerance, consequently gaining greater awareness of what we need to change to save the planet and redeem our species. We can achieve so much more.  

It is time we live up to our potential or history will keep on repeating itself until we have brought our beloved Mother Earth to its knees.    

You can find out more about The Turquoise Brick Road and order your copy at www.TheTurquoiseBrickRoad.com  

Share This Article
Facebook Copy Link

You Might Also Like ↷

Flex in the City

June 17, 2026

Jeremy Blain 

April 8, 2021

Jim Grossman 

May 27, 2021

Dr Lucy Davey

July 2, 2021
  • RSS
  • Terms And Conditions
  • Privacy Policy
  • Contact
  • Licensing
  • Contacts
  • Cookie Policy

Start Your Business Magazine: The Ultimate Business Start Up Guide provides information advice and guidance for entrepreneurs and new business start ups. Get the latest from us delivered directly to your inbox.

Start Your Business Magazine
  • Store
  • Features
  • Book
  • Trending
  • Topics
FacebookLike
XFollow
InstagramFollow
YoutubeSubscribe

Copyright 2026 Gambit Interactive Media Limited – All Rights Reserved.

Manage Cookie Consent
We use technologies like cookies to store and/or access device information. Cookies are used for ads personalisation We do this to improve browsing experience as well as show personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}
Go to mobile version