Making an impact through social value Matt Haworth, the co-founder of Impact Reporting, a bespoke social…
Ways To Make Your Small Food Business More Appealing
Whether you own a small cafe, a mobile catering service or an independent small food retail business, profitability is a goal you seek to achieve. Not only does running a profitable small food business rake in revenue, but it also keeps your business running. That is why it is necessary to ensure that you make your services appealing to potential customers and retain existing clients. But how can you achieve this? Here are some tips you could use.
Make hygiene a priority
One of the first things that customers look for before interacting with food businesses is hygiene. Simply put, the less hygenic your premises are, the less the chances of people walking through your doors. From your sitting areas to your display shelves and kitchen, you need to ensure that every single place in your premises is spotless. Besides boosting your business’s appeal, good hygiene also ensures that you don’t put your staff or customers’ health at risk. It also means that there are fewer chances of your business being shut down by hygiene inspectors.
Suppose your food business focuses on any form of food production. In that case, it is best to seek professional food production cleaning services to help eliminate contamination, allergen traces, and other health risks.
Increase visual appeal
If you operate a takeaway business or sell fresh fruits and vegetables, packaging and visual appeal play an essential role in attracting customers, increasing sales, and making your services more memorable. You can also ensure that shelf displays are well-cleaned and your fridge doors, for refrigerated items such as drinks, are clear to allow customers to see the showcased items.
Stay in touch with your customers
It is necessary to keep your loyal customers up-to-date with any new development and let them know that you’re still open for business. That is especially important during an uncertain period like this when most companies seem to be closing down. You can social media and emails to keep your loyal customers posted, and don’t forget to ask for customer feedback.
Give your customers some incentives
Today people have loads of options when it comes to buying or ordering food. Offering incentives like special discounts, coupons, etc., gives loyal customers and potential ones more reasons to opt for your services over other businesses. You can also find ways to reward your loyal customers. For example, based on the number of times a customer makes an order or visits your premises, you can offer a points system that rewards loyal customers for returning to your business. Doing this will also encourage potential clients to come to you and new customers to return.
Invest in remote service options
Even with the world looking like it’s gradually opening up again, many people are still hesitant about crowding up in places. One of the best ways to keep your services available to people stuck at home is to offer mobile services. You can post updates on your social media pages or inform your customers about delivery services and how to make (and receive) their orders without needing to leave their homes.