By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Start Your Business Magazine
  • Topics

    Grow, expand and leverage your business..

    Grow your start up business with our experts and industry insiders…

    Get Started

    Quick Links

    • Finance
    • Marketing
    • Technology
    • Business Books
    • Wellness
    • Interviews
    • Franchise

    Our Newsletters

    Our website stores cookies on your computer. They allow us to remember you and help personalise your experience with our site..

    Read our privacy policy for more information.
  • Trending
    TrendingShow More
    Communicate Better
    Start Your Business Start Your Business
    Majority of UK Employees Looking for a New Job
    Start Your Business Start Your Business
  • How To
    How ToShow More
    How To Start A Maintenance Business In 8 Easy Steps
    Start Your Business Start Your Business
    Tips for Running a Restaurant in the Most Efficient Way Possible
    Start Your Business Start Your Business
    Becoming self employed…
    Start Your Business Start Your Business
    Vet Start up
    Start Your Business Start Your Business
    Builder’s Growth
    Start Your Business Start Your Business
  • Agenda
    AgendaShow More
    4 Vital Safety Precautions to Take During Office Renovations
    Start Your Business Start Your Business
    Essentials You Will Need For Your Business
    Start Your Business Start Your Business
    Boost Employee Morale with these Appealing Ideas
    Start Your Business Start Your Business
    How To Save Your Business Money In Building Operations
    Start Your Business Start Your Business
    The Best Ways To Handle Customer Complaint
    Start Your Business Start Your Business
Reading: Digital Marketing Mistakes
Connect
Start Your Business MagazineStart Your Business Magazine
Aa
  • Contact
  • Blog
Search
  • Agenda
  • Blog
  • Finance
  • Growing
  • Marketing
  • Opportunity
  • Starting Up
  • Technology
  • Wellbeing
  • Contact
Have an existing account? Sign In
Follow US
  • RSS
  • Terms And Conditions
  • Privacy Policy
  • Contact
  • Licensing
Copyright © 2014-2023 Ruby Theme Ltd. All Rights Reserved.

Digital Marketing Mistakes

Start Your Business
Marketing
Share
5 Min Read

5 Common Digital Marketing Mistakes That Are Killing Your Company

Digital marketing isn’t a one-size-fits-all approach. It requires constant testing and measuring to find the right audience and content at the right time. The bigger your company gets, the trickier it is to keep track of every little thing you do to promote your brand and services. However, you must have a macro view of your entire marketing strategy to see where things are breaking down and what needs to be fixed ASAP. But all too often, brands make common mistakes that hurt their digital marketing efforts rather than help them.

Contents
5 Common Digital Marketing Mistakes That Are Killing Your CompanyYou don’t have a blogYou’re targeting too broad an audienceIgnoring the competitionNot taking expert adviceUsing clickbaitWrapping Up

You don’t have a blog

This one ties back to the overall goal of the rest of your digital strategy. Blogs are one of the best ways to build your brand and generate leads, but if you don’t have one, you’re missing out on a significant opportunity. Start by writing a few posts about your industry, company, and expertise. From there, you can expand into more diverse topics that will help you connect with more people and expand your reach. A successful blog isn’t just about writing a few posts and calling it a day. You need to get people to the blog and keep them there. That means optimizing your website to direct readers to your blog content and encouraging them to subscribe. 

You’re targeting too broad an audience

There’s a balance between targeting too many keywords and focusing on specific key phrases that your ideal customer is searching for. Picking a few keywords and optimizing your content and website for them will help you generate more traffic to your site and leads. However, targeting a broad audience with a general message won’t attract any leads. It’s better to have a smaller audience with a higher conversion rate than a large audience with a low conversion rate. With a smaller but more engaged audience, you have a better chance of converting them into customers. 

Ignoring the competition

Your competition is the other brands trying to do the same thing you are. If you’re not taking a good, hard look at the competition and seeing what they’re doing right and wrong, you’re missing out on a huge opportunity. Make a list of the top three competitors in your field. Then, visit their websites and social media pages. What are they promoting? What are they saying? How is their content different from your own? Where could you use their example to improve your content and strategy?

Not taking expert advice

It’s so important to bring outside experts into your marketing strategy. Whether you search marketing specialists in your niche or hire a digital agency, you need to get someone with experience in your field and your industry. They can tell you what’s working and what’s not and make sure your entire strategy aligns with your business goals and objectives. You don’t have to do everything yourself when someone can come in and do it better. Especially in a field like digital marketing that’s constantly evolving and changing, it’s essential to get the input and guidance of experts who can keep you on top of things.

Using clickbait

Clickbait headlines are a quick and easy way to generate more online traffic. Unfortunately, they’re also incredibly annoying and spammy. Your readers will resent you for tricking them into reading your content, and they’ll never revisit your site. Not only that but Google and Facebook are cracking down on clickbait. Make sure your headlines are accurate, your content is worth reading, and you’re not misleading your readers or promising something you can’t deliver.

Wrapping Up

There’s no way to know if your marketing strategies are working unless you have a macro view of what’s happening. Take a step back from the details and see where you can improve your digital strategy, so it’s working for you.

 

TAGGED: header

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Start Your Business July 22, 2022
Share this Article
Twitter LinkedIn Reddit Email Copy Link
  • RSS
  • Terms And Conditions
  • Privacy Policy
  • Contact
  • Licensing

Get the latest from us delivered straight to your inbox

Start Your Business Magazine: The Ultimate Business Start Up Guide provides information advice and guidance for entrepreneurs and new business start ups. Get the latest from us delivered directly to your inbox.

Our website stores cookies on your computer. They allow us to remember you and help personalize your experience with our site..

Read our privacy policy for more information.

Copyright 2023 Gambit Interactive Media Limited – All Rights Reserved.

Manage Cookie Consent
We use technologies like cookies to store and/or access device information. We do this to improve browsing experience and to show personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}
Join Us!

Sign up to our free newsletter and never miss a hot topic!

Zero spam, Unsubscribe at any time.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?