5 Common Digital Marketing Mistakes That Are Killing Your Company
Digital marketing isn’t a one-size-fits-all approach. It requires constant testing and measuring to find the right audience and content at the right time. The bigger your company gets, the trickier it is to keep track of every little thing you do to promote your brand and services. However, you must have a macro view of your entire marketing strategy to see where things are breaking down and what needs to be fixed ASAP. But all too often, brands make common mistakes that hurt their digital marketing efforts rather than help them.
You don’t have a blog
This one ties back to the overall goal of the rest of your digital strategy. Blogs are one of the best ways to build your brand and generate leads, but if you don’t have one, you’re missing out on a significant opportunity. Start by writing a few posts about your industry, company, and expertise. From there, you can expand into more diverse topics that will help you connect with more people and expand your reach. A successful blog isn’t just about writing a few posts and calling it a day. You need to get people to the blog and keep them there. That means optimizing your website to direct readers to your blog content and encouraging them to subscribe.
You’re targeting too broad an audience
There’s a balance between targeting too many keywords and focusing on specific key phrases that your ideal customer is searching for. Picking a few keywords and optimizing your content and website for them will help you generate more traffic to your site and leads. However, targeting a broad audience with a general message won’t attract any leads. It’s better to have a smaller audience with a higher conversion rate than a large audience with a low conversion rate. With a smaller but more engaged audience, you have a better chance of converting them into customers.
Ignoring the competition
Your competition is the other brands trying to do the same thing you are. If you’re not taking a good, hard look at the competition and seeing what they’re doing right and wrong, you’re missing out on a huge opportunity. Make a list of the top three competitors in your field. Then, visit their websites and social media pages. What are they promoting? What are they saying? How is their content different from your own? Where could you use their example to improve your content and strategy?
Not taking expert advice
It’s so important to bring outside experts into your marketing strategy. Whether you search marketing specialists in your niche or hire a digital agency, you need to get someone with experience in your field and your industry. They can tell you what’s working and what’s not and make sure your entire strategy aligns with your business goals and objectives. You don’t have to do everything yourself when someone can come in and do it better. Especially in a field like digital marketing that’s constantly evolving and changing, it’s essential to get the input and guidance of experts who can keep you on top of things.
Clickbait headlines are a quick and easy way to generate more online traffic. Unfortunately, they’re also incredibly annoying and spammy. Your readers will resent you for tricking them into reading your content, and they’ll never revisit your site. Not only that but Google and Facebook are cracking down on clickbait. Make sure your headlines are accurate, your content is worth reading, and you’re not misleading your readers or promising something you can’t deliver.
There’s no way to know if your marketing strategies are working unless you have a macro view of what’s happening. Take a step back from the details and see where you can improve your digital strategy, so it’s working for you.